Hit The Hood

Šifra: Z15036GD19Agencija: Havas IstanbulNaročnik komunikacij: Çelik Motor
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

Campaign is designed to be aired mostly in Istanbul where it is known as a cat city.Awareness and responsiveness for these kinds of campaigns are the most effective in big cities.That’s why we selected the one and only artist where you talk about percussion.The campaign is designed for one of the most common problems of Turkey.Over 130.000 stray cats live in Istanbul streets.When winter comes,these cats hide under the car hoods where it’s warm to protect from the cold.Unfortunately, when the car engines start, this mostly causes the death of these unsuspecting cats.Although people know that they need to hit the hood before starting the engine, they usually forget this.

  • Ime znamke ali podznamke: ikinciyeni.com
  • Naročnik komunikacij: Çelik Motor
  • Izdelek / storitev: Second hand automobile service platform
  • Ime kampanje: Çelik Motor
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Istanbul
  • Produkcijska hiša: Film Park
  • Spletni naslov: https://youtu.be/dGaJfQw04U4
  • Izvršni kreativni direktor: Ergin Binyıldız
  • Kreativni direktor: Yavuzhan Gel
  • Umetniški direktor: Ahmet Sefer, Betül Saykan, Dilara Tuncer, Can Yaylacıkoral
  • Tekstopisec: Umut Karacaoğlu, Tuğçe Kısacık
  • Direktor projektov: Yiğit Uysal, Özge Asan Dereçayır, İlayda Bahçıvan
  • Režiser: Koray Ağzıyağlı
  • Producent - agencija: Sıla Salgın
  • Druge sodelujoče agencije oz. Partnerji: Social Media: Üstüngel Arı, Yıldız Kaya, İsmail Postalcıoğlu, Selin Akbay, Ece Özmet İşsever. Creative Technologist: Mustafa Bülek