After completing her studies in international business and modern languages at Aston University in Birmingham and the University of Bayreuth, Barbara Evans began her career at Media Center in Frankfurt. She worked in media coordination for various international companies before joining the World Wide Media Group based in London and then Initiative Media Hamburg. Subsequently she worked for GFMO.OMD in Hamburg and Allianz in Munich. In March 2007 she started at Serviceplan Group in Munich. Initially responsible as unit head for the media planning part of the business, consulting clients such as Saturn, MINI, Adler and DKV. In 2010 she extended her field of work and set up a new business area concerning neuromarketing.
After positions as the Managing Director of the “Strategic Insights” department at Mediaplus and the Managing Director of the newly founded Facit Media Efficiency agency, with a focus on research into the neuroscientific and behavioural aspects of brands, messages, media environments and consumers, Barabara Evans was promoted to Managing Director of the Mediaplus Group in March 2017. At the same time, she is also Managing Director of Facit Research. She particularly focuses on innovative approaches to advertising research as well as trends in the fields of media and marketing (e.g. “age-of-ears“ or “Spot on Podcast”). She also has specific expertise in various markets (including luxury fashion: luxury-report.info).