Bojan Gantar


Bojan Gantar has a degree in mechanical engineering as well as an MBA degree in management. He has 21 years of work experience, of which 17 years in senior and managerial positions. For the first 17 years, he gained experience and knowledge in Hidria Corporation, where he became acquainted with the performance of the automotive industry, HVAC industry, motorcycle industry and electric hand tools industry. In the period 2014-2016, he participated as a member of the Management Board in the successful restructuring of the company Trimo from Trebnje, which operates in the construction sector. Throughout his career, he gained experience in managing challenging business situations, acting on global markets, and coordinating international teams.

Bojan Gantar has been in charge of the international company Alpina for the past two years, where he and his co-workers have successfully carried out financial and business restructuring, thus establishing the foundations for successful further growth and development of the company and brand Alpina, which has more than 70 years of tradition.

Under his leadership, Alpina is working on development strategies for its brands. It aims to define the brand architecture, strategically define its sales channels and design a more effective communication plan before entering new markets.

[ROUND TABLE] I Feel Slovenia: Challenges in using of national brand