Marco Cremona

Creative Lead Russia & SSA, Google, United Kingdom

Marco has worked in the advertising business for 25 years. He started off at McCann Milan, and then moved to Leo Burnett and Lowe. In 2000, he moved to Brazil, where he worked at Lowe for 3 years. Then came Young and Rubicam, where he worked in the Milan and in the Los Angeles office. He then became European Creative Director for Alfa Romeo, and one year later joined McCann Milan again, this time as Executive Creative Director. He made yet another move to the Moscow office of McCann. After moving to Young & Rubicam and helping it become the most awarded Russian agency at Cannes for two consecutive years, he became global creative director for Barilla. He then joined Google as Creative Lead for Russia and part of the EMEA Creative Lab. He contributed to the win of the first 2 Cannes Lions ever for the Russian Google office and just recently joined the London Creative Lab.

Marco has a Bachelor of Science from Boston University and a Masters in Business Administration from the Berlin School of Creative Leadership.

Marco was the President of the Art Directors Club of Italy (2008-2011) and has won numerous awards, including: Cannes, Clio, D&AD, LIA, NY Festival, Epica, Eurobest, and Art Directors Club of Italy.

 

[SPEECH] Communication in the Goldfish Era