Ulrich Proeschel

VP Business Development, EMEA, TBWA\Worldwide and Global Business Development, Digital Arts Network, TBWA\Worldwide, Germany

Ulrich initiates valuable partnerships and collaboration, by connecting talent, clients and prospects. He believes passionately that client-agency relationships can achieve stunning success if they are built on strong foundations. That means creating tailor-made teams using all the capabilities the network has to offer; whether blending local and global talent or giving a strong local team access to worldwide resources. By listening, understanding and shaping the pitch process, Ulrich helps to assemble customized solutions that enable brands to play a formative role in contemporary culture.

When he’s not travelling the world for business and pleasure, he’s looking for new additions to his photography collection. He is based in Berlin and is inspired by stories from across the globe or the end of his street.

Ulrich is part of TBWA’s global collective for more than 15 years now, he was inducted into the Golden Drum Hall of Fame in 2014.


[SPEECH] Observations from the extreme present