Business Development Director
MSLGROUP Central and Eastern Europe
Zofia Bugajna-Kasdepke is an effective manager with over 15 years of experience in consumer marketing, media and corporate communications. She is a trusted advisor for top global companies and has led over 20 award-winning campaigns, which brought Zofia and her teams Golden Drum, SABRE Award, IPRA Golden World Award, European Excellent Award, Złote Spinacze and Impactors. Zofia was Managing Director at MSLGROUP Poland at the time the agency was named Eastern European Consultancy of the Year 2015 by the Holmes Report.
Her experience covers top global network agencies: MSLGROUP, Edelman and Havas. She is proficient in brand consulting and new business development. Her main strength is know-how in growing business, winning new contracts and establishing effective teams. Zofia is responsible for business development in Central and Eastern Europe. Her main responsibilities are to increase the MSLGROUP business among the region, to build effective relations with EMEA hub and to integrate with the Publicis Groupe.
Zofia holds Master of Art from the Adam Mickiewicz University in Poznań. She has been academic lecturer at the University of Warsaw, University of Social Sciences and Humanities and Lazarski University, mentor in GROW! Publicis Groupe’s program and coach in many PR and marketing trainings and workshops. She also served as a juror at the Ukrainian Pravda Awards and the Cristal Festival in France.
In 2016 she was also key note speaker on the Golden Drum Festival.