I CREATIVI DI UNIEURO

Creative idea

To promote the products of Italy's largest electronics retailer on a platform that loves entertainment much more than advertising, instead of classic ads, we created the ultimate entertainment content: a series, where we placed all our products as placements. The protagonists of the series are the creatives themselves who have to create the 'campaign of the century' for their client's TikTok channel, only to discover in the end that the story of the creative process leading to the idea of the series is the series itself.

Brand name: UNIEURO
Advertiser / client: UNIEURO
Product / service: ELECTRONIC RETAILER
Campaign name: I CREATIVI DI UNIEURO
Agency network: PUBLICIS
Agency: BCUBE Milano
Media agency: ZENITH
Production company: BASEMENT HQ
Web address: https://vm.tiktok.com/ZGephRnkM/
Agency chief executive officer: GIANLUCA TEDOLDI
Executive creative director: ALESSANDRO ORLANDI
Creative director: PIERGIORGIO ADRAGNA, ALESSANDRO MIASI
Copywriter: DAVIDE PASQUALE
Designer: CHIARA QUATTRO, VINCENZO IANNONE
Account director (agency): ELEONORA MACIOCI
Media director: TULIA ZANNE, MARIO CORCIONE
Director: TOBIA PASSIGATO
Director of photography: Andrea Pietro Munafò
Screenwriter: CLAUDIO DI BIAGIO
Agency producer: ASCANIO CAPPARONI
Post production: PRODIGIOUS
Additional company: Social Media Manager: VALENTINA FOSCHI ( Executive Producer: Francesco Crespi Producer: Camilla Fregonese Production Assistant: Alessandra Borgonovo 1st AD: Silvia Bagordo 1st AC: Tommaso Fazzi Key Gaffer: Guglielmo Rivera Key Grip: Fabio Macchi Sound: Alessio Sartori Set Designer: Marco Monti Stylist: Denis Micheli Hair & Make-up: Francesca Galantino; Tamara Licausi; Maddalena Devito Editor: Riccardo Salvi Colorist: Claudio Beltrami Sound Design: Bravagente Audio