Visual Identity

"We live in an age of hyperproduction, where trends and ideas burn out faster than the time it takes to create them. Technology and artificial intelligence are speeding everything up, while social change keeps shifting the ground beneath our feet. In this modern creative Wild West, the challenge isn’t to create more. The challenge is to create better.

That is why this year’s concept is built on a simple idea: if today’s creative world is is a Wild West of constant change and disruption, then Golden Drum is the one that recognizes and ropes in the best solutions within it.

Not the wildest.
Not the loudest.
But the ones that are truly the best.

So we crafted a special lasso — a symbol of skill, focus, and perfect timing. With it, Golden Drum ropes in what truly stands out.

Welcome to Wild. Wild. Best.

Yeeeehaaa."

Goran Radinović, Founder and Creative Director, Aritmija, Slovenia