The Golden Drum Competition is the official competition of the festival.
Entry deadline: 21 August 2023
The Competition and Awards are open to all agencies, advertisers, clients, design or production houses, media companies and others involved in the creation or production of marketing communications, registered in the following countries: Albania, Austria, Azerbaijan, Armenia,
Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark (NEW), Estonia, Finland, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Moldova, Montenegro, North Macedonia, Norway (NEW), Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Sweden (NEW), Switzerland (NEW), Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
The Golden Drum competition is divided into 5 main sections: ONE-CHANNEL, OMNI-CHANNEL, CRAFT, CREATIVE BUSINESS EXCELLENCE and CREATIVE MEDIA EXCELLENCE DRUM (NEW). Each section is subdivided into groups and categories that reflect the latest trends in the advertising and creative industry. All five sections are judged by International Juries, featuring top industry professionals.
Groups GENIUS LOCI/LOCAL SPIRIT, SOCIAL GOOD and GAME CHANGER (NEW) were taken out from the five main competition sections. This section will be shortlisted by all five juries in the first round of judging, and will include five jury presidents and a representative of each of the five juries chosen by the organiser in the second round of judging for the awards.
ONE-CHANNEL section focuses on individual works that are using a single channel of communicating the message to the market. Entries in this section should demonstrate the creative use of one-channel communication, its benefits and efficiency. In relation to the Omni-Channel Drum, this section recognises individual works delivered through one communication channel exclusively.
Groups: Film, Print, Out of Home, Audio, Digital, Mobile & Technology and Design.
OMNI-CHANNEL section recognizes campaigns that were presented through multiple communication channels. Entries should demonstrate the creative use of multiple channels, their integration and the efficiency of implementation of the communication solutions. In relation to One-Channel Drum, this section focuses on whole campaigns presented through multiple communication channels.
Groups: Integrated, Content, Engagement, Digital, Mobile & Technology, Health & Wellness, Sports, Pop Culture & Art.
CRAFT section recognizes creative excellence and brilliant execution in some of the key segments of advertising and communication production process. The awards in this group promote best practices in order to set craft standards of the business higher than expected.
Groups: Industry Craft, Motion Craft, Digital Craft and Innovation Craft.
CREATIVE BUSINESS EXCELLENCE CHANNEL
CREATIVE BUSINESS EXCELLENCE section celebrates creative business solutions that made an impact on brands, projects, customer experiences, content or show exceptional innovation solutions. This group is intended to show business excellence in a creative way and to award the works that made exceptional solutions and changed the business industry.
Groups: Brand Building, Creative Effectiveness, e/mCommerce, Community & Use of Experience, Sustainable Business Solutions, Activation, Content and Innovation.
CREATIVE MEDIA EXCELLENCE CHANNEL (NEW)
CREATIVE MEDIA EXCELLENCE section is intended for creative works with an exceptional media strategy, targeting, and media execution. Judges will be focusing on smart media campaigns prioritising the creative and effective use of channels to communicate the brand's message to the target audience. Entries should demonstrate achievement of campaign goals.
Groups: Creative use of Media and Excellence in Media.
GROUPS GENIUS LOCI/LOCAL SPIRIT, SOCIAL GOOD and GAME CHANGER
This section will be shortlisted by all five juries in the first round of judging, and will include five jury presidents and a representative of each of the five juries chosen by the organiser in the second round of judging for the awards. These groups are specific for Golden Drum festival and celebrate best works in local environment, social good causes and works demonstrating a creative breakthrough, an innovative shift in process or procedures that lead the way forward in advertising.
GENIUS LOCI/LOCAL SPIRIT group focuses on understanding the distinctive local spirit as of the home country and showcasing it in the creative strategy and execution.
SOCIAL GOOD group focuses on multiple executions as well as events, social activations and integrated campaigns that deal with social, mental and environmental awareness, humanitarian, charity and other public and non-profit or profit communication.
GAME CHANGER group (NEW) is intended for campaigns that challenge the traditional ways of advertising through their idea, concept and/or execution. Works in this group must present a creative breakthrough, an innovative shift in the process or procedures paving the way forward in advertising, or impactful influence on the mindset and behaviour of the target audience.