The Golden Drum Competition is the official competition of the festival.
The Competition and Awards are open to all agencies, advertisers, clients, design or production houses, media companies and others involved in the creation or production of marketing communications, registered in the following countries: Albania, Armenia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Cyprus, Estonia, Finland, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Moldova, North Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan.
The Golden Drum competition is divided into two 4 main sections: ONE-CHANNEL, CRAFT, OMNI-CHANNEL and CREATIVE BUSINESS EXCELLENCE DRUM. Each section is subdivided into groups and categories that reflect the latest trends in the advertising and creative industry. All four sections are judged by International Juries, featuring top industry professionals.
Groups GENIUS LOCI/LOCAL SPIRIT, SOCIAL GOOD and COVID-19 were taken out from the four main competition sections. These groups are specific for Golden Drum festival and will be judged by all Golden Drum Juries.
ONE-CHANNEL section focuses on individual works that are using one channel of communicating the message to the market. The jury will be judging the creative use and efficient implementation of one-channel communication. Entries should demonstrate the use of one-channel communication and its benefits.
Groups: Film, Print, Out of Home, Audio, Digital, Mobile & Technology and Design.
CRAFT section recognizes creative excellence and brilliant execution in some of the key segments of advertising and communication production process. The awards in this group promote best practices in order to set craft standards of the business higher than expected.
Groups: Industry Craft, Motion Craft, Digital Craft and Innovation Craft.
OMNI-CHANNEL section recognizes campaigns that were presented through multiple communication channels. Entries should demonstrate the creative use of multiple channels, their integration and the efficiency of implementation of the communication solutions. In relation to One-Channel Drum, this section focuses on whole campaigns presented through multiple communication channels.
Groups: Integrated, Content, Engagement, Digital, Mobile & Technology, Health & Wellness, Sports, Pop Culture & Art.
CREATIVE BUSINESS EXCELLENCE CHANNEL
CREATIVE BUSINESS EXCELLENCE section celebrates creative business solutions that made an impact on brands, projects, customer experiences, content or show exceptional innovation solutions. This group is intended to show business excellence in a creative way and to award the works that made exceptional solutions and changed the business industry.
Groups: Brand Building, Creative Effectiveness, e/mCommerce, Community & Use of Experience, Sustainable Business Solutions, Activation, Content and Innovation.
GROUPS GENIUS LOCI/LOCAL SPIRIT, SOCIAL GOOD and COVID-19
This section will be shortlisted by all four juries in the first round of judging, and will include four jury presidents and 2 representatives of each of the four juries chosen by the organiser in the second round of judging for awards. These groups are specific for Golden Drum festival and celebrate best works in local environment, social good causes and best Covid-19 works in the industry.
GENIUS LOCI/LOCAL SPIRIT group focuses on understanding the distinctive local spirit as of the home country and showcasing it in the creative strategy and execution.
SOCIAL GOOD group focuses on multiple executions as well as events, social activations and integrated campaigns that deal with social, mental and environmental awareness, humanitarian, charity and other public and non-profit or profit communication.
COVID-19 group is this year's special group designed for entries that are specifically made to inform and include the public into the COVID-19 debate and to build awareness about Coronavirus.