Gamer Eye Test

Creative idea

Esports presents an immense challenge, physically and mentally. Gamers burn out even more rapidly than in any other professional sport because players are required to practise between 10 to 14 hours every day. However, the vast majority underestimate the long-term health risks of over-training. So, knowing that 80% of eye conditions can be cured if diagnosed in advance, getting people to start taking preventive check-ups is crucial. The Gamer Eye Test project was developed between GrandOptical and Entropiq, a top-tier esports team. The project was supported by influencers, PR, and other traditional touch-points, such as newsletters, banners, and social ads.

Brand name: GrandOptical
Advertiser / client: GrandOptical
Product / service: Optometry
Campaign name: Gamer Eye Test
Agency network: DDB WORLDWIDE
Agency: DDB Prague
Creative director: Ivan Soukup, Gert Laubscher, Amila Hrustic Batovanja
Art director: Bedirhan Akcan
Copywriter: Ondřej Kolek, Jiří Kirchner, František Bořík
Designer: Iman Delić
Account director (agency): Ondřej Nečas
Strategic planner / strategist: Anastasia Tikhomirova
Agency producer: Ondřej Martinec
Post production: Evžen Zalevský, Pello Seron
Additional company: Chief Creative Officer: Dora Pružincová Experiental Creative Lead: Lluis Rotger Head of Art: Emil Nitkulinec Head of Strategy and Brand Experience: Dmitry Zenin Head of Social: Jakub Horváth Sound Designer: Ondřej Dvořák DDB FTW Senior Project Manager: Max Norlin DDB FTW Senior Project Manager: Michael Urban Freelancer Producer: Michaela Bereckeiova Entropiq CEO (Partner): Daniel Kloud Entropiq Chief Marketing Office (Partner): Aleš Klemperer