ALL JURIES

SECTION ALL JURIES

This section focuses on special themed groups showcasing local spirit, social good causes, and works demonstrating a creative breakthrough, an innovative shift in process or procedures that lead the way forward in advertising. Due to these subjects' distinct nature, entries here will be shortlisted by all the juries and judged for awards by the five-jury presidents and one representative from each of the 5 juries chosen by the organiser.

GROUP
A

GENIUS LOCI / LOCAL SPIRIT

In the LOCAL SPIRIT group, entries will be judged on a basis of understanding the distinctive local spirit as of the home country and showcasing it in the creative strategy and execution. Country of implementation of the entry in this group must be one of the 38 countries eligible to compete at the Golden Drum Festival Competition. The group does not have individual categories.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: GENIUS LOCI / LOCAL SPIRIT

TECHNICAL SPECIFICATIONS
GROUP
B

SOCIAL GOOD

The SOCIAL GOOD group comprises multiple executions (such as film, radio, press, OOH, digital, mobile, direct) as well as events, social activations and integrated campaigns that deal with social, mental and environmental awareness, humanitarian, charity and other public and non-profit or profit communication. The entries will be judged on a basis of social relevance of their message and its creative brilliance. This group has the following categories:

CATEGORIES:

  1. Non-profit Social Good
    The Non-profit Social Good category is intended only for organizations that are defined as non-governmental or non-profit legal entities that are organized for the purpose of serving a public or mutual benefit rather than the pursuit of owner or investor profit.
  2. Profit Social Good
    The Profit Social Good category is intended for organizations that are intended to generate income and are in no way non-profit organizations.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP B: SOCIAL GOOD

TECHNICAL SPECIFICATIONS
GROUP
C

GAME CHANGER (open worldwide)

The GAME CHANGER group is intended for campaigns that challenge the traditional ways of advertising through their idea, concept and/or execution. Works in this group must present a creative breakthrough, an innovative shift in the process or procedures paving the way forward in advertising, or impactful influence on the mindset and behaviour of the target audience. The group does not have individual categories. The group is open to entries worldwide but only the 42 countries eligible to compete at the Golden Drum Festival Competition will receive points for Golden Drum rankings.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP C: GAME CHANGER (open worldwide)

TECHNICAL SPECIFICATIONS

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