ONE-CHANNEL DRUM

SECTION ONE-CHANNEL DRUM

The ONE-CHANNEL section focuses on individual works that are using a single channel of communicating the message to the market. Entries in this section should demonstrate the creative use of one-channel communication, its benefits, and efficiency. In relation to the Omni-Channel Drum, this section recognizes individual works delivered through one communication channel exclusively.

This section has 6 groups each with multiple categories: Film; Print; Out of Home; Audio; Digital, Mobile & Technology; and Design.

GROUP
A

FILM

FILM group is intended for works that show exceptional filmmaking and notable skills of on-screen storytelling in the following categories:

CATEGORIES:

  1. TV/Cinema Film
    All video content created for television or/and cinema.
  2. Short Online film
    Creative filmmaking specifically made for digital (online) platforms. The maximum allowed video length is 60 seconds.
  3. Long Online film
    Creative filmmaking specifically made for digital (online) platforms. Video length should be over 60 seconds, but not longer than 10 minutes. *In case the length of the video exceeds 10 minutes the entrant should consult with the festival office.
  4. Screens & Events
    Video content displayed on screens or/and other public events. Films aired on TV, in cinemas or online cannot enter this category.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: FILM

TECHNICAL SPECIFICATIONS
GROUP
B

PRINT

PRINT group is intended for works that present notable use of print media and published publications in the following categories:

CATEGORIES:​

  1. Print & Publishing
    All advertisements published in printed media (newspapers, magazines, newsletters, in-house newspapers, etc.).
  2. Publications
    Digital or printed books, magazines and other forms of publications created for commercial, social responsibility or internal company or brand communication purposes (annual reports, occasional and seasonal publications, etc.).

 

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP B: PRINT

TECHNICAL SPECIFICATIONS
GROUP
C

OUT OF HOME (OOH)

OUT OF HOME group is intended for works that made an impact with out of home advertising practices and creative uses of OOH in the following categories:

CATEGORIES:​

  1. Billboards
    Two-dimensional media sheet and static digital billboards made for standard billboard spaces.
  2. Posters
    Classic sheet and static digital posters made for public spaces.
  3. Digital screens
    Any conventional digital out-of-home (DOOH) advertising that uses moving, dynamic digital displays.
  4. Ambient & Experiential
    Non-standard and free-format out-of-home work that leverages the use of public spaces, objects and environments.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP C: OUT OF HOME (OOH)

TECHNICAL SPECIFICATIONS
GROUP
D

AUDIO

AUDIO group is intended for works that communicate through audio platforms such as radio, podcasts ... in the following categories:

CATEGORIES:

  1. Radio & Audio
    All audio advertisements broadcast on traditional or online radio channels and other ambient channels (train stations, shopping centres, etc.).
  2. Other forms of audio communication
    Any form of audio communication that is not broadcasted on traditional radio channels. The communication can use existing audio channels (podcasts), music platforms (SoundCloud, Deezer, etc.).
  3. Creative use of Sound
    This category is open to communication solutions that originate from or are based on sound. The communication solution must demonstrate innovative forms of audio communication (eg. sound effect, etc.). 

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP D: AUDIO

TECHNICAL SPECIFICATIONS
GROUP
E

DIGITAL, MOBILE & TECHNOLOGY

DIGITAL, MOBILE & TECHNOLOGY group is intended for works that demonstrate exceptional creativity in digital, mobile or technology related categories:

CATEGORIES:

  1. Communication and Corporate Websites
    Websites that are intended for news, blogs, entertainment, informational websites, educational websites and portals or websites that officially represent a brand, company or business.
  2. Social Networking Solutions & Community Sites
    Any social activity for predetermined communities, groups or individuals that reaches their users through one channel.
  3. Streaming/Downloadable Creative Content and Podcasts
    Any content created for various streaming platforms, downloadable content and podcasts.
  4. Banners and Off-Site Advertising
    Standard and rich media banners.
  5. Games
    Any mobile and computer games that can be accessed via the web or downloaded from app stores and other platforms, including games specifically made for a product, service or brand and games that feature a brand as an integral component of gameplay. Gamevertising and charity & non-profit games included. 
  6. Apps and Mobile Content
    Apps and Mobile Content created exclusively for mobile platforms created to promote a brand, product, service or message.
  7. Creative use of AI / AR, Data / Insight, Metaverse, NFT
    Creative applications of AI / AR as an entity to create meaningful and immersive brand experiences, creative use of data or metaverse, which played an integral role in the brand’s message or distribution strategy.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP E: DIGITAL, MOBILE & TECHNOLOGY

TECHNICAL SPECIFICATIONS
GROUP
F

DESIGN

DESIGN group is intended for works that show exceptional design and the way it helps increase consumer recognition of a brand. We also welcome digital design in various forms and print design such as calendars, annual reports etc.

CATEGORIES:

  1. Visual Identities
    Brand and corporate logotypes, branding and visual identity systems with at least three elements.
  2. Business and Promotional Design
    Business gifts, promotional clothing, samples, promotional items.
  3. Packaging Design
    Any exterior of a product that through its creative use of graphics, colours or fonts tells a story.
  4. Product Design
    No concept designs are eligible.
  5. Digital Design
    Any type of visual communication that presents information, product or service through a digital interface.
  6. Print Design
    Calendars, publications, annual reports, invitations, postcards, seasonal greetings cards, books…
  7. Posters
    Temporary promotion of an idea, product, or event put up in a public space for mass consumption in form of a poster.

 

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP F: DESIGN

TECHNICAL SPECIFICATIONS

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