Listen to my voice

Creative idea

We “gave voice” to five women who were murdered by their spouses using an artificial intelligence technology called Speaking Portrait. The messages were spoken in first person to everyone no matter who they are or where they come from. They ask viewers to 'listen to my voice' while telling their personal story in the hopes of preventing the next murder. They point out warning signs of a dangerous relationship and offer tools on how to safely break up with a violent partner. It was important to take people outside of their comfort zones to listen to these chilling stories, so that they would pay attention to this important message.

Brand name: Pro-Bono
Advertiser / client: Not For Profit / Charity
Product / service: no product
Campaign name: Listen to my voice
Agency network: INDEPENDENT AGENCY
Agency: Diboor Media Tel Aviv
Digital agency: DIBOOR MEDIA
Additional company: D-ID
Web address: https://www.listentoourvoices.co/
Executive creative director: Dana Koll - Ben Yehuda (CEO), Eyal Guy (Chief Creative Director))
Creative director: Eyal guy, Hila Salomon, Shiran Melamdovski-Somech
Art director: Yuval Schapira, Hadar Levi, Lidar Klaz,
Managing director: Anat Peri
Screenwriter: Hila salomon