COMPETITION

GROUP A: INTEGRATED

INTEGRATED communication campaign stretches across several media, at least three (3) communication and distribution channels, with the channels being offline, online, mass, or direct. This group is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience.  

REQUIRED MATERIAL

One video file of up to 180 seconds is required – presentation / case video

All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.

The specifications for MP4 file uploads are:

(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].

Screenshot (of the video) is required.

It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.

The specifications for JPEG file (screenshot) uploads are:

In category Social Networking Solutions & Community Sites an URL address is required.

Provide one URL address for each interactive entry in category A10 Social Networking Solutions & Community Sites. URL must lead straight to the entry in one click. If the content of the entry is not in English or has no English version, upload a text file in .DOC format, .RTF format or .TXT format, including the translation of sample pages and/or other key. Only files with .doc, .rtf or .txt extensions will be accepted. Please make sure to use the Unicode script. URL address has to be active from the date of the entry until October 16, 2021. No agency branding is allowed when presenting your entry online.

OPTIONAL MATERIAL

Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)

In case the entrant does not submit the awards show film, the organizer reserves the right to screen first 60 seconds of the original video at the award ceremony, should the entry be awarded.

Requirements are the same as those for case videos (see above).

All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.

GROUP B: CONTENT

CONTENT group includes campaigns or communication impulses that integrate naturally into existing original content for promoting products, services or brands. Impact on the audience is built by creating content that is primarily entertaining, informative or educational, not strictly appearing as advertising or promotion. 

REQUIRED MATERIAL

One video file of up to 180 seconds is required – presentation / case video

All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.

The specifications for MP4 file uploads are:

(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].

Screenshot (of the video) is required.

It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.

The specifications for JPEG file (screenshot) uploads are:

OPTIONAL MATERIAL

Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)

In case the entrant does not submit the awards show film, the organizer reserves the right to screen first 60 seconds of the original video at the award ceremony, should the entry be awarded.

Requirements are the same as those for case videos (see above).

All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.

GROUP C: ENGAGEMENT

ENGAGEMENT group intended for works that demonstrate how a campaign was driven by the creative use of data or technology to offer customers a better experience and achieve quantifiable business results. 

REQUIRED MATERIAL

One video file of up to 180 seconds is required – presentation / case video

All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.

The specifications for MP4 file uploads are:

(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].

Screenshot (of the video) is required.

It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.

The specifications for JPEG file (screenshot) uploads are:

OPTIONAL MATERIAL

Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)

In case the entrant does not submit the awards show film, the organizer reserves the right to screen first 60 seconds of the original video at the award ceremony, should the entry be awarded.

Requirements are the same as those for case videos (see above).

Actual sample of the entry: 

actual samples of the entry not bigger than 50 x 50 x 50 cm are accepted. The actual sample will be shown to the jury during online judging via online / video conference system.

Please send the actual sample and an image representing the entry by a courier and follow these instructions:

• A copy of the entry form must accompany each individual entry – each actual sample.
• Do not include files for entries from other groups.
• The actual sample must be well protected for transport, where, if necessary, please empty the package contents.
• Please send all materials at the same time.
• All entries in this group will be shown to the jury during the judging process.          

Please consult the Festival office about extra sizes or requirements.

All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.

GROUP D: DIGITAL, MOBILE & TECHNOLOGY

DIGITAL, MOBILE & TECHNOLOGY group includes creative application of digital technology to enrich a brand, product or service and enhance the user experience. Entries will be judged as whole campaigns and have to present involvement of different communication channels. 

REQUIRED MATERIALS

One video file of up to 180 seconds is required – presentation / case video

All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.

The specifications for MP4 file uploads are:

(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].

Screenshot (of the video) is required. 

It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.

The specifications for JPEG file (screenshot) uploads are:

OPTIONAL MATERIALS

Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)

In case the entrant does not submit the awards show film, the organizer reserves the right to screen the first 60 seconds of the original video at the award ceremony, should the entry be awarded.

Requirements are the same as those for case videos (see above).

All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.

GROUP E: HEALTH & WELLNESS

HEALTH & WELLNESS group is intended for the best approach to exceptionally engaging work, which promotes non-prescription products and services, publicly educates to allow self-diagnosis or facilitates pro-active personal care. Works should be presented on multiple communication channels.

REQUIRED MATERIALS

One video file of up to 180 seconds is required – presentation / case video

All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.

The specifications for MP4 file uploads are:

(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].

Screenshot (of the video) is required. 

It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.

The specifications for JPEG file (screenshot) uploads are:

OPTIONAL MATERIALS

Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)

In case the entrant does not submit the awards show film, the organizer reserves the right to screen the first 60 seconds of the original video at the award ceremony, should the entry be awarded.

Requirements are the same as those for case videos (see above).

All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.

GROUP E: SPORT, POP CULTURE & ART

The SPORTS, POP CULTURE & ART group will be judged on its relativity and creative/original use of sports, influencers, celebrities or art in advertising. Campaigns can use multiple offline or online communications channels or media. 

REQUIRED MATERIALS

One video file of up to 180 seconds is required – presentation / case video

All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.

The specifications for MP4 file uploads are:

(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].

Screenshot (of the video) is required. 

It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.

The specifications for JPEG file (screenshot) uploads are:

OPTIONAL MATERIALS

Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)

In case the entrant does not submit the awards show film, the organizer reserves the right to screen the first 60 seconds of the original video at the award ceremony, should the entry be awarded.

Requirements are the same as those for case videos (see above).

All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.