INTEGRATED
INTEGRATED communication campaign stretches across several media, at least three (3) communication and distribution channels, with the channels being offline, online, mass, or direct. This group is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience. This group has the following categories:
CATEGORIES:
- Profit
The profit category is designed for organizations that are intended to generate income. This category has two sub-categories:
a. Product
b. Services
- Non-profit
The Non-profit category is intended only for organizations defined as non-governmental or non-profit legal entities organized to serve a public or mutual benefit rather than the pursuit of owner or investor profit (charitable foundation, government department, public organization).
*Non-profit works in this category cannot receive the Grand Prix award.
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: INTEGRATED
TECHNICAL SPECIFICATIONSGROUP A: INTEGRATED
INTEGRATED communication campaign stretches across several media, at least three (3) communication and distribution channels, with the channels being offline, online, mass, or direct. This group is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience.
REQUIRED MATERIAL
- One video file of up to 180 seconds,
- Screenshot (of the video),
- An URL address is recommended.
Specifications:
VIDEO FILE
All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.
The specifications for MP4 file uploads are:
| Resolution | Full HD (1920x1080 px), 16:9 Widescreen (preferable) |
| Frame rate | 25fps |
| Scan type | Progressive |
| Video codec | h.264 (min 15 - max 40 mbps) |
| Audio codec | AAC (min 160 kbps), 44KHz |
| Container | MP4 |
| File size(*) | up to 360 MB |
(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].
SCREENSHOT OF THE VIDEO (JPEG FILE)
It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.
The specifications for JPEG file (screenshot) uploads are:
| Format | JPEG |
| Colour space | RGB |
| DPI | 72 dpi |
| Size | 1920 x 1080 px |
| File size | up to 6 MB |
URL address
We recommend you provide one URL address for each interactive entry in all categories. URL must lead straight to the entry in one click. If the content of the entry is not in English or has no English version, upload a text file in .DOC format, .RFT format or .TXT format, including the translation of sample pages and/or other key. Only files with .doc, .rtf or .txt extensions will be accepted. Please make sure to use the Unicode script. URL address has to be active from the date of the entry until October 10, 2024. No agency branding is allowed when presenting your entry online.
OPTIONAL MATERIAL
- Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)
In case the entrant does not submit the awards show film, the organizer reserves the right to screen the first 60 seconds of the original video at the award ceremony, should the entry be awarded.
Requirements are the same as those for case videos (see above).
All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.
