INTEGRATED
INTEGRATED communication campaign stretches across several media, at least three (3) communication and distribution channels, with the channels being offline, online, mass, or direct. This group is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience. This group has the following categories:
CATEGORIES:
- Food & Drinks
All food and drinks. - Home & Electronics
Technology, furniture, home appliances, housewares, furniture. - Health, Beauty & Wellness
Pharma, healthcare, wellness. - Sport & Fashion
Individual & team sports, events, shops, brands, boutiques. - Transport, Travel & Tourism
Transport (automotive, aviation, MRT), travel, tourism, museums, galleries, live events, other recreations. - Media, Culture & Entertainment
Music, film, television, books, news, publications, digital platforms, other media. - Retail & Public Services
Retail, eCommerce, restaurants. - Business & Finance
B2B technology, legal, financial, professional services. - Corporate advertising
Internal and corporate communications. - Social Networking Solutions & Community Sites
Any social activity for predetermined communities, groups or individuals that reaches their users through multiple channels.
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: INTEGRATED
TECHNICAL SPECIFICATIONSGROUP A: INTEGRATED
INTEGRATED communication campaign stretches across several media, at least three (3) communication and distribution channels, with the channels being offline, online, mass, or direct. This group is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience.
REQUIRED MATERIAL
- One video file of up to 180 seconds,
- Screenshot (of the video),
- In category Social Networking Solutions & Community Sites an URL address is required.
Specifications:
VIDEO FILE
All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.
The specifications for MP4 file uploads are:
Resolution | Full HD (1920x1080 px), 16:9 Widescreen (preferable) |
Frame rate | 25fps |
Scan type | Progressive |
Video codec | h.264 (min 15 - max 40 mbps) |
Audio codec | AAC (min 160 kbps), 44KHz |
Container | MP4 |
File size(*) | up to 360 MB |
(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].
SCREENSHOT OF THE VIDEO (JPEG FILE)
It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.
The specifications for JPEG file (screenshot) uploads are:
Format | JPEG |
Colour space | RGB |
DPI | 72 dpi |
Size | 1920 x 1080 px |
File size | up to 6 MB |
URL address
Provide one URL address for each interactive entry in category A10 Social Networking Solutions & Community Sites. URL must lead straight to the entry in one click. If the content of the entry is not in English or has no English version, upload a text file in .DOC format, .RTF format or .TXT format, including the translation of sample pages and/or other key. Only files with .doc, .rtf or .txt extensions will be accepted. Please make sure to use the Unicode script. URL address has to be active from the date of the entry until October 16, 2022. No agency branding is allowed when presenting your entry online.
OPTIONAL MATERIAL
- Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)
In case the entrant does not submit the awards show film, the organizer reserves the right to screen the first 60 seconds of the original video at the award ceremony, should the entry be awarded.
Requirements are the same as those for case videos (see above).
All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.