CRAFT DRUM

SECTION CRAFT DRUM

The CRAFT section recognizes creative excellence and brilliant execution in certain key segments of the advertising and communication production process. Awards in this group promote best practices that have helped raise the bar of the industry's craft standards.

This section has 4 groups each with multiple categories: Industry Craft, Motion Craft, Digital Craft and Innovation Craft.

GROUP
A

INDUSTRY CRAFT

INDUSTRY CRAFT group intended for exceptional practices in the field of brand communication & design, outdoor advertising, print & publishing and package design in the following categories:

CATEGORIES:

  1. Art Direction
    The aesthetics and execution of art direction.
  2. Illustration
    Exceptional and creative use of illustration.
  3. Photography
    Exceptional art of photography in advertising.
  4. Typography
    Special use and creativeness of typography.
  5. Copywriting
    Creative and remarkable examples of copywriting.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: INDUSTRY CRAFT

TECHNICAL SPECIFICATIONS
GROUP
B

MOTION CRAFT

MOTION CRAFT group is intended for works that demonstrate the best practices in the motion craft industry in the following categories:

CATEGORIES:

  1. Direction
    Overall artistic vision and achievement of the direction, connection between the creative brief and director’s vision and how effectively that vision has been achieved.
  2. Casting
    Overall artistic vision and achievement of the casting (including the pre-selection of actors, dancers, singers, models and other participants).
  3. Cinematography
    The quality and effect of the cinematography.
  4. Production, Design / Art Direction
    The aesthetic of the production design / art direction.
  5. Original Music
    Impact and successful usage of music originally composed specifically for the submitted entry.
  6. Sound, Design & Adapted Music
    Usage and selection of sound, design and adapted music in a way that supports the script.
  7. Editing
    The success of technical and creative edit.
  8. Animation
    Overall use and aesthetic of animation.
  9. Special / Visual Effects
    Overall use of special / visual effects and environment in which they are applied.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP B: MOTION CRAFT

TECHNICAL SPECIFICATIONS
GROUP
C

DIGITAL CRAFT

DIGITAL CRAFT group is intended to identify and present exceptional design, execution and user experience created for all digital environments in the following categories:

CATEGORIES:

  1. Digital Illustration & Design
    Application of digital illustration and design.
  2. Motion Graphics Design & Animation
    Creative application of motion graphics design and animation in a digital context.
  3. Music / Sound Design
    Creative use of music and sound design.
  4. Storytelling
    Creative and successful integration of storytelling.
  5. Use of Technology
    Original or adapted music and sound.
  6. Use of Creative Data & AI
    Storytelling, visualisation and application of Data & AI.
  7. Use of Experience (UX / UI)
    Overall look and ease of use of a branded online tool, website or mobile application created for a brand, product, message, or service.
  8. Use of AR / VR
    Creative and functional use of AR and VR.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP C: DIGITAL CRAFT

TECHNICAL SPECIFICATIONS
GROUP
D

INNOVATION CRAFT

INNOVATION CRAFT group is intended for works showing ground-breaking forms and ideas in terms of craft. Entries in this group should demonstrate exceptional and innovative ideas as well as explain the problem-solving nature of the innovation.

This group has no sub-categories. 

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP D: INNOVATION CRAFT

TECHNICAL SPECIFICATIONS

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