- TV & Other screens
Media campaigns that use TV and other screens as the primary campaign channel (including movies, television, side screens, showrooms, exhibitions, out-of-home screens, etc.).
- Audio Platforms
Media campaigns that use audio platforms as the primary campaign channel (including radio, podcasts and other audio technology).
Media campaigns that use Print/OOH as the primary campaign channel. Print includes newspapers, magazines, inserts and trade journals. Outdoor channels include traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
- Ambient Media
The use of ambient media as the primary media campaign channel (ensuring that marketing information is communicated to the target audience using unconventional formats, locations, and environments within urban, residential, and office settings).
- Digital & Mobile Platforms
Media strategies that use mobile technology and online platforms as the primary campaign channel. This can be in the form of websites, microsites, games, promo pages, apps, etc.
Media campaigns that use new technologies (AR, VR, Mixed Reality, etc.) as a key factor of effective communication with the audience.
- Social Platforms
Media campaigns that use social media platforms (social networks, blogs, wikis, video-sharing websites, hosting services, etc.) as the primary channel for communicating information.
Media campaigns that use events as the primary platform of communication (including live shows, festivals, concerts, sporting events, event sponsorship, etc.).
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: CREATIVE USE OF MEDIATECHNICAL SPECIFICATIONS
GROUP A: CREATIVE USE OF MEDIA
Entries in this group must demonstrate creative use of traditional and/or digital media, from creative and innovative implementation of the media idea to strategy and use of media channels. The winning entries will clearly demonstrate how the creative use of media achieved cut-through for the brand’s communication. A number of criteria will be considered during judging, with creativity at the forefront of: insight and concept, media strategy and targeting, media execution, impact and results.
- One video file of up to 180 seconds,
- Screenshot (of the video).
All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.
The specifications for MP4 file uploads are:
|Resolution||Full HD (1920x1080 px), 16:9 Widescreen (preferable)|
|Video codec||h.264 (min 15 - max 40 mbps)|
|Audio codec||AAC (min 160 kbps), 44KHz|
|File size(*)||up to 360 MB|
(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at [email protected].
SCREENSHOT OF THE VIDEO (JPEG FILE)
Screenshots are a required material for entries that have video materials. Image must be uploaded as a JPEG file only. It will be used for the entries showcase. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.
The specifications for JPEG file (screenshot) uploads are:
|Size||1920 x 1080 px|
|File size||up to 6 MB|
- Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)
In case the entrant does not submit the awards show film, the organizer reserves the right to screen first 60 seconds of the original video at the award ceremony, should the entry be awarded.
Requirements are the same as those for case videos (see above).
All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.