ONE-CHANNEL DRUM

SECTION ONE-CHANNEL DRUM

The ONE-CHANNEL section focuses on individual works that are using a single channel of communicating the message to the market. Entries in this section should demonstrate the creative use of one-channel communication, its benefits and efficiency. In relation to the Omni-Channel Drum, this section recognises individual works delivered through one communication channel exclusively.

This section has 6 groups each with multiple categories: Film; Print; Out of Home; Audio; Digital, Mobile & Technology; and Design.

GROUP
A

FILM

FILM group is intended for works that show exceptional filmmaking and notable skills of on-screen storytelling in the following categories:

CATEGORIES:

  1. Food & Drinks
    All food and drinks.
  2. Home & Electronic
    Technology, furniture, home appliances, housewares, furniture.
  3. Health, Beauty & Wellness
    Pharma, healthcare, wellness.
  4. Sport & Fashion
    Individual & team sports, events, shops, brands, boutiques.
  5. Transport, Travel & Tourism
    Transport (automotive, aviation, MRT), travel, tourism, museums, galleries, live events, other recreations.
  6. Media & Entertainment
    Music, film, television, books, news, publications, digital platforms, other media.
  7. Art & Culture
    Visual, auditory or performing artwork…
  8. Retail & Public Services
    Retail, eCommerce, restaurants.
  9. Communication, Business & Finance
    B2B technology, legal, financial, professional services.
  10. Corporate advertising
    Internal and corporate communications.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: FILM

TECHNICAL SPECIFICATIONS
GROUP
B

PRINT

PRINT group is intended for works that present notable use of print media and published publications in the following categories:

CATEGORIES:

  1. Food & Drinks
    All food and drinks.
  2. Home & Electronics
    Technology, furniture, home appliances, housewares, furniture.
  3. Health, Beauty & Wellness
    Pharma, healthcare, wellness.
  4. Sport & Fashion
    Individual & team sports, events, shops, brands, boutiques.
  5. Transport, Travel & Tourism
    Transport (automotive, aviation, MRT), travel, tourism, museums, galleries, live events, other recreations.
  6. Media & Entertainment
    Music, film, television, books, news, publications, digital platforms, other media.
  7. Art & Culture
    Visual, auditory or performing artwork...
  8. Retail & Public Services
    Retail, eCommerce, restaurants.
  9. Communication, Business & Finance
    B2B technology, legal, financial, professional services.
  10. Corporate advertising
    Internal and corporate communications.

 

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP B: PRINT

TECHNICAL SPECIFICATIONS
GROUP
C

OUT OF HOME (OOH)

OUT OF HOME group is intended for works that made an impact with out of home advertising practices and creative uses of OOH in the following categories:

CATEGORIES:

  1. Food & Drinks
    All food and drinks.
  2. Home & Electronics
    Technology, furniture, home appliances, housewares, furniture.
  3. Health, Beauty & Wellness
    Pharma, healthcare, wellness.
  4. Sport & Fashion
    Individual & team sports, events, shops, brands, boutiques.
  5. Transport, Travel & Tourism
    Transport (automotive, aviation, MRT), travel, tourism, museums, galleries, live events, other recreations.
  6. Media & Entertainment
    Music, film, television, books, news, publications, digital platforms, other media.
  7. Art & Culture
    Visual, auditory or performing artwork...
  8. Retail & Public Services
    Retail, eCommerce, restaurants.
  9. Communication, Business & Finance
    B2B technology, legal, financial, professional services.
  10. Corporate advertising
    Internal and corporate communications.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP C: OUT OF HOME (OOH)

TECHNICAL SPECIFICATIONS
GROUP
D

AUDIO

AUDIO group is intended for works that communicate through audio platforms such as radio, podcasts... in the following categories:

CATEGORIES:

  1. Food & Drinks
    All food and drinks.
  2. Home & Electronics
    Technology, furniture, home appliances, housewares, furniture.
  3. Health, Beauty & Wellness
    Pharma, healthcare, wellness.
  4. Sport & Fashion
    Individual & team sports, events, shops, brands, boutiques.
  5. Transport, Travel & Tourism
    Transport (automotive, aviation, MRT), travel, tourism, museums, galleries, live events, other recreations.
  6. Media & Entertainment
    Music, film, television, books, news, publications, digital platforms, other media.
  7. Art & Culture
    Visual, auditory or performing artwork...
  8. Retail & Public Services
    Retail, eCommerce, restaurants.
  9. Communication, Business & Finance
    B2B technology, legal, financial, professional services.
  10. Corporate advertising
    Internal and corporate communications

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP D: AUDIO

TECHNICAL SPECIFICATIONS
GROUP
E

DIGITAL, MOBILE & TECHNOLOGY

DIGITAL, MOBILE & TECHNOLOGY group is intended for works that demonstrate exceptional creativity in digital, mobile or technology related categories:

CATEGORIES:

  1. Corporate Websites
    Website that officially represents a brand, company or business.
  2. Communication Websites
    News, informational website, blog, educational website, portal, entertainment…
  3. Social Networking Solutions & Community Sites
    Any social activity for predetermined communities, groups or individuals that reaches their users through one channel.
  4. Streaming/Downloadable Creative Content and Podcasts
    Any content created for various streaming platforms, downloadable content and podcasts.
  5. Banners and Off-Site Advertising
    Standard and rich media banners.
  6. Games
    Any mobile and computer games that can be accessed via the web or downloaded from app stores and other platforms, including games specifically made for a product, service or brand and games that feature a brand as an integral component of game play. Gamevertising and charity & non-profit games included. 
  7. Apps and Mobile Content
    Apps and Mobile Content created exclusively for mobile platforms created to promote a brand, product, service or message.
  8. AR / VR / Voice-activation, Connected Devices, Data / Insight
    Creative applications of AR/VR as an entity to create meaningful and immersive brand experiences and use of Voice-activation, Connected Devices and creative use of data, which played an integral role in the brand’s message or distribution strategy.
  9. On-line Film
    Films created especially for digital (online) platforms that show progressive filmmaking and special creative skills.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP E: DIGITAL, MOBILE & TECHNOLOGY

TECHNICAL SPECIFICATIONS
GROUP
F

DESIGN

DESIGN group is intended for works that show exceptional design and the way it helps increase consumer recognition of a brand. We also welcome digital design in various forms and print design such as calendars, annual reports etc.

CATEGORIES:

  1. Visual Identities
    Brand and corporate logotypes, branding and visual identity systems with at least three elements.
  2. Business and Promotional Design
    Business gifts, promotional clothing, samples, promotional items.
  3. Packaging Design
    Any exterior of a product that through its creative use of graphics, colours or fonts tells a story.
  4. Product Design
    No concept designs are eligible.
  5. Digital Design
    Any type of visual communication that presents information, product or service through a digital interface.
  6. Print Design
    Calendars, publications, annual reports, invitations, postcards, seasonal greetings cards, books…
  7. Posters
    Temporary promotion of an idea, product, or event put up in a public space for mass consumption in form of a poster.

 

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP F: DESIGN

TECHNICAL SPECIFICATIONS

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