10 Years: Rakhmet from the CEO

Creative idea

To mark 10 years of inDrive in Kazakhstan, we launched “Rakhmet” — a deeply integrated, emotionally driven campaign built around gratitude. Rooted in real stories of appreciation between riders and drivers, it unfolded across all key touchpoints: digital films, OOH, social, CRM, TV, and in-app content. Each channel played a strategic role in amplifying a unified message: people come first. The campaign wasn’t just a celebration — it was a brand statement about fairness, community, and human connection, brought to life in a cohesive ecosystem designed for maximum reach and emotional impact.

Brand name: inDrive
Advertiser / client: SUOL INNOVATIONS LTD
Product / service: ride-hailing app
Campaign name: 10 Years: Rakhmet from the CEO
Agency network: OGILVY
Agency: Ogilvy, Almaty
Additional company: -
Production company: Colaba Lab
Web address: http://www.indrive.com
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Agency chief executive officer: Arsen Tomsky (inDrive, CEO)
Creative director: Ogilvy Creative Team: Uxikbayev Azatkhan – creative director; Kogai Vitaly, Pozdeev Timofey – creative groupheads; Madiyarova Madina – creative copywriter; Bushuev Eduard – motion designer; Shishkova Maria – graphic designer
Art director: Irina Shamgunova (inDrive, Creator)
Copywriter: Dauren Shubayev (inDrive, Creator)
Designer: Evgeniy Gurenko (inDrive, Senior Designer)
Account director (agency): Sasha Styukhin (inDrive, Marketing Lead CIS), Saina Kupriyanova (inDrive, Senior Marketing Manager CIS)
Client account director: Mikhail Naliukhin (inDrive, Director of Creative Department)
Media director: (apologies for filling in here, as no more fields left). Ogilvy account team: Kalashnikova Mariya – client service director; Kurmangaliyeva Zhadyra – senior account manager; Bakhytzhan Aigerim - executive manager
Pr director: Aigul Aliyassova (inDrive, Public Relations Manager CIS)
Photographer: Miras Makbuz
Director: Adilet Abish
Director of photography: Yerkebulan Kuanyshbayev
Music: Arsen Oganesov
Agency producer: Lana Lee (inDrive, Production Lead), Xeniya Andreyenko (inDrive, Producer)
Post production: Konstantin Syromyatnikov (Editor)
Digital production: Ekaterina Androsova (inDrive, Senior Digital Producer), Vasiliy Kuzmin (inDrive, Senior Digital producer)
Digital strategist: Anastasia Barbashova (inDrive, Digital Media Lead Kazakstan), Anar Yussupova (inDrive, Media Manager RH Africa & Kazakhstan)
Event production: Anastasia Kubakhova (inDrive, Brand Activations Manager EMEA)
Additional company: Anna Migal - inDrive, Marketing Director EMEA Altan Baishev - inDrive, Senior Marketing Communications Manager CIS Aysen Vasiliyev - inDrive, Motion designer of inLab Temirlan Yermekov - inDrive, SMM Manager CIS Assel Baktan - inDrive, Product Marketing Manager Aleksei Chirkov - inDrive, Product Marketing Team Leader Ivan Shishigin - inDrive, Business development specialist Kazakhstan Ainur Akhanova - inDrive, RH, Area Manager Aleksandr Danilov - inDrive, Legal Counsel CIS