Nauryz: celebrating together

Creative idea

For Nauryz, Kazakhstan’s most cherished holiday, inDrive created a culturally immersive brand experience — not just once, but over two consecutive years. Rooted in tradition, family, and renewal, our consistent celebration of Nauryz became a hallmark of inDrive’s communication in the country. Through poetic duels with Akyns, podcasts on heritage, and fully localized Kazakh content, we didn’t just run a campaign — we nurtured a relationship. Year after year, we met our audience in meaningful moments, reinforcing trust and emotional connection. It wasn’t about visibility — it was about vitality. A brand they didn’t just recognize, but genuinely felt part of.

Brand name: inDrive
Advertiser / client: SUOL INNOVATIONS LTD
Product / service: ride-hailing app
Campaign name: Nauryz: celebrating together
Agency network: INDEPENDENT AGENCY
Agency: -
Media agency: DASM group
Production company: Jas
Web address: http://www.indrive.com
Art director: Yuliya Abramova (inDrive, Art Director)
Account director (agency): Sasha Styukhin (inDrive, Marketing Lead CIS), Saina Kupriyanova (inDrive, Senior Marketing Manager CIS)
Client account director: Mikhail Naliukhin (inDrive, Director of Creative Department)
Director: Nurba Kuandykov
Director of photography: Dastan Zhumagulov
Agency producer: Xeniya Andreyenko (inDrive, Producer)
Digital strategist: Anastasia Barbashova (inDrive, Digital Media Lead Kazakstan), Anar Yussupova (inDrive, Media Manager RH Africa & Kazakhstan)
Event production: Anastasia Kubakhova (inDrive, Brand Activations Manager EMEA)
Additional company: Anna Migal - inDrive, Marketing Director EMEA Altan Baishev - inDrive, Senior Marketing Communications Manager CIS Temirlan Yermekov - inDrive, SMM Manager CIS