Craft Matters - The Data Advantage

Creative idea

In collaboration with famed interior designer Kelly Hoppen, UBS set out to bring its newly launched global brand platform, ‘Banking is our craft’ to life by uniting two very different worlds. UBS’s platform places emphasis on clients, elevating elements of ‘craft’ through bespoke imagery and strategic collaborations. Working with Bloomberg, UBS demonstrated why meticulous attention to detail and a holistic perspective matter to masters in their field – communicating the promise of the brand platform to our clients in a different, unexpected medium, drawing powerful parallels and expanding the story of our brand.

Brand name: UBS
Advertiser / client: UBS
Product / service: Finance
Campaign name: Craft Matters
Agency network: PUBLICIS
Agency: Publicis ULABS, Zürich
Media agency: Publicis Groupe - Spark Foundry
Web address: https://sponsored.bloomberg.com/article/ubs/craft-matters
Creative director: Cici Steinmetz
Copywriter: Jerome Harquel
Account director (agency): Camille Buob
Strategic planner / strategist: Cici Steinmetz; Winfried Daun
Additional company: Richard Morton, Head Group Brand & Marketing John McDonnald Renée Margelist-Brogli, Advertising and media project manager