The Golden Drum Competition has undergone major changes in 2021, with four main competition sections and a special one, with new sustainable trophies, a new point system, and the newly presented Bronze Drum award.
In 2022, Golden Drum is extending its partnership with Little Black Book – all Grand Prixes won at the festival will be directly and free of charge entered into the competition of The Immortal Awards. The eligibility period for The Immortal Awards runs from 1 September 2021 and 31 Avgust 2022. The company with the winning entry will receive a complimentary membership to Little Black Book, providing entry to the Immortal Awards as well as the opportunity to take advantage of the full Little Black Book offer (est. value 1.200 €).
Novelties presented by the festival:
Introducing the Super Early Bird Entry Fee, extension of the Quantity and Covid-19 Group discounts
With the introduction of an additional Early Bird Rate – the Super Early Bird Fee, Golden Drum Competition is now also accessible to entrants with lower festival participation budgets.
Entrants are able to choose among the Super Early Bird, the Early Bird, and the Standard Entry fees.
Additional discounts are being planned. Since the Covid pandemic has not ended, we are keeping the Covid-19 group in the All Juries section and setting a 50% lower fee for entries in this group.
The quantity discount 10 + 1 also features in 2022: if you enter 11 works, the entry with the lowest fee is accepted free of charge.
New price for entering a series of works
Golden Drum festival is also presenting new possibilities for entering a series of works into the competition. The pricing of the series applies as follows: first entry of the series will be charged by the entry fee for the individual group (as posted on the Golden Drum website), while each additional entry within the series is charged a flat fee of 50 € per entry.
Golden Drum Festival is presenting two new special awards to the existing list of awards:
Production Agency of the Year Award recognises the best production company showing outstanding pre- or post-production work for campaigns entered into the competition. The award will be presented to the production company that collects the most points in festival competition.
Digital Agency of the Year Award celebrates the best digital agency showing exceptional creativity in digital. The award will be presented to the digital agency that collects the most points in festival competition.
Points for the new awards will be allocated based on the online entry submission form, where the production company and digital agency are entered as contributing companies (in the fields “PRODUCTION COMPANY” and “DIGITAL AGENCY˝). It is the entrant’s responsibility to enter the collaborating production companies and digital agencies accordingly.
Group Engagement with a new category
Group C. Engagement (Omni-Channel Drum) has been improved with a new group description and a new category: Creative Use of Technology, celebrating the creative and innovative use of technology towards a better user experience and increased consumer engagement. Market result metrics will now also receive more attention in the judging of the Engagement group, so the entrants should provide quantifiable result data.
All Juries Section – change in the judging process
The All Juries section includes three special Golden Drum groups: Social Good, Genius Loci/Local Spirit, and Covid-19.
This section will be shortlisted by all four juries in the first round of judging, and will include four jury presidents and 2 representatives of each of the four juries chosen by the organiser in the second round of judging for the awards. By inviting an additional eight (8) jury members to the second stage to judge the award entries, discussion will generate more perspective and diverse insight into these special groups, resulting in a fair judging process.