What’s new in 2024

The Golden Drum festival is enriching the competition by introducing a fresh B2B group in the Creative Business Excellence Section, offering business new opportunities to showcase their success in a fast-changing industry.

In 2024, Golden Drum is extending its partnership with Little Black Book; all Grand Prix won at the festival will again be directly and free of charge entered into The Immortal Awards competition.

Novelties presented by the festival:


The categories of all the section groups have been revised and reshaped to reflect the current industry changes.

B2B as new addition to Creative Business Excellence Drum Section

Due to dynamic shifts in the industry landscape, with a distinctive focus on the B2B sector, a novel competition B2B group has been introduced, paving the way for fresh opportunities. This dynamic field invites businesses to participate, by providing a platform for innovation and strategic redefinition. As the industry undergoes a transformative phase, creativity and innovativeness become key elements for thriving in this evolving and open B2B group.

The categories in this group encompass a range of B2B-focused initiatives:
B2B Customer Events and Interface, B2B Storytelling, B2B Employer Branding and Recruitment, B2B Brand Strategy & Experience, B2B Brand Re:Fresh, B2B Brand Vitality and B2B Sustainability Business Solutions.


Competition Eligibility

The Golden Drum Competition implemented a new eligibility rule, enabling individual entries to be registered in up to three different categories within each group in the One-Channel and Omni-Channel Sections.

The festival maintains the already existing rule in the Craft Drum (A. Industry Craft, B. Motion Craft, C. Digital Craft, and D. Innovation Craft), and Creative Media Excellence Drum (group B. Excellence in Media), where the same entry can be submitted into multiple categories within these groups.


Extending partnership with Little Black Book & AdForum, WARC Rankings

Golden Drum has yet again extended its partnership with Little Black Book – all Grand Prix at the festival will be directly and free of charge entered into the competition of The Immortal Awards. The eligibility period for The Immortal Awards runs from 1 July 2023 to 31 August 2024. The company with the winning entry will receive a complimentary membership to Little Black Book, providing entry to the Immortal Awards as well as the opportunity to take advantage of the full Little Black Book offer (est. value 1.200 €).

Golden Drum is also included in AdForum Business Creative Report, a unique ranking of the world’s most-awarded campaigns by industry sector.

Golden Drum festival is included in the WARC Creative Rankings and The Drum World Creative Rankings.


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