Faceboards

Creative idea

When Dmytruk Foods launched chicken sausages with pizza flavour, we recalled the famous meme: “If potato can become vodka, you can become anything.” And thought: if kabanosy can become pizza, then you can become anything too. For example, a billboard. That's it. Thank you.

Brand name: DMYTRUK
Advertiser / client: KABANOSY BY DMYTRUK
Product / service: MEAT SNACKS
Campaign name: Faceboards
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://dmytruk.com/
Creative director: Artem Karelin
Art director: Sasha Spasova
Copywriter: Hrygorii Nesmashnyi
Designer: Serhii Tomchuk
Account director (agency): Yevheniia Dvoretska Anastasiia Chaikovska
Strategic planner / strategist: Alyona Koltunova
Senior planner: Bohdan Hetmanov
Additional company: DMYTRUK Teams: Chief Executive Officer: Taras Skorupskyi Product Owner: Olena Zaiats Product Portfolio Management Specialist: Anzhelika Kostiuk Head of Trade Marketing Department: Oksana Kostiuk Head of Corporate Communications & PR: Kateryna Duboіska