Foam or Coffee? Coffee or Foam?

Creative idea

Türkiye Petrolleri wanted to increase the use of car wash services at its stations by offering customers a different experience. The solution was found in coffee. Drivers who washed their cars were offered a variety of coffees for only 35 TL. But what could connect car cleaning with coffee? The answer was foam. Inspired by this idea, we designed visuals that evoked both detergent foam and coffee froth. With Americano, Espresso, and Cappuccino posters, we brought together the functional side of car care with the pleasure of a coffee break.

Brand name: Türkiye Petrolleri
Advertiser / client: Türkiye Petrolleri
Product / service: Service
Campaign name: Foam or Coffee? Coffee or Foam?
Agency network: INDEPENDENT AGENCY
Agency: KARPAT Independent Advertising Agency Istanbul
Web address: https://www.tppd.com.tr/
Agency chief executive officer: Demir Karpat Polat
Creative director: Tolga Akyüz, Gamze İçhedef
Art director: Irmak Hatipoğlu
Copywriter: Irmak Hatipoğlu
Designer: Irmak Hatipoğlu
Account director (agency): Nadire Şıpka
Client account director: Berkay Canpolat
Strategic planner / strategist: Ece Yeniyol Kunt