Allegroverse 25: The Legend of Allegrowicz

Creative idea

The creative idea behind Allegroverse was to celebrate Allegro’s 25th anniversary by turning its users - Allegrowicze - into the main characters of the brand’s story. Instead of a traditional ad, we created an immersive narrative that let users explore Allegro’s legacy as active participants. By placing Allegrowicze at the center as true heroes of the story, the campaign honored their role in shaping the platform and transformed the anniversary into an engaging, cultural moment. It shifted from brand-centric storytelling to a user-centric celebration, proving that Allegro’s real strength lies in its community.

Brand name: Allegro
Advertiser / client: Allegro
Product / service: Allegro
Campaign name: Allegroverse 25: The Legend of Allegrowicz
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: MOON Films
Web address: https://allegro.pl
Agency chief executive officer: Paweł Kastory
Chief creative officer: Zuzanna Duchniewska - Sobczak
Creative director: Krzysztof Mielcarek
Art director: Katarzyna Warykiewicz
Copywriter: Agata Patoła
Designer: Jan Cieślak
Account director (agency): Aleksandra Filipek
Client account director: Ewa Szarras
Senior planner: Aleksandra Syrek
Film production: MOON Films
Director: Kuba Michalczuk
Post production: Platige Image
Post production producer: Katarzyna Banasiuk