The LinkedIn Dealership

Creative idea

In the premium car market segment, winning isn’t about reaching many, it’s about reaching the right few. At the right time. With the right message. The right time? A promotion, when people feel they deserve and finally can afford a better car. And the right place? LinkedIn, where promotions are celebrated. Porsche Inter Auto Romania (PIA) used a career-based segmentation matching domain, seniority and recent promotions with car specs: model, price range and features. By targeting just 5,100 leaders with personalised upgrades, we proved that creative precision beats volume

Brand name: Porsche
Advertiser / client: [email protected]
Product / service: Automotive/ Premium Cars
Campaign name: The LinkedIn Dealership
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania, Bucharest
Additional company: UM Romania
Production company: Studio Video Edit
Agency chief executive officer: Catalin Dobre
Executive creative director: Costin Bogdan
Art director: Karla Georgescu
Copywriter: Olivia Spanu
Strategic planner / strategist: Stefan Chiritescu
Senior planner: Raluca Tudorache
Director: Mirela Muresean
Music: Eduard Bivol
Agency producer: Vlad Gnescu
Post production: Alexandru Lazarescu
Post production producer: Victor Aron
Additional company: Global CCO, McCann Worldgroup: Javier Campopiano