Accept all

Creative idea

The digital world has trained us to mindlessly click “accept all” in order to move forward. It is a small but familiar gesture that we hardly think about anymore. Yet in the real world, full of people with different backgrounds, identities, and abilities, accepting everyone around us is also the way to move forward as a society. This insight became the foundation of our creative concept. That is why we decided to reimagine a well-known digital action as an inspiring metaphor for inclusion, using the instantly recognizable “cookie consent” popup as our creative device. Our visual mimics a popup placed over the most thrilling moment of the Planica Ski Flying World Cup, where a jumper is captured in full flight above a cheering crowd. Instead of generic data and privacy terms, the banner highlights different groups of people — all of them belonging in Planica. At the bottom, the familiar button appears: Accept all. With this simple twist, a routine digital gesture is transformed into a universal call for acceptance — of everyone, from everyone — giving our digitally connected audience of young, socially conscious individuals the power to lead with purpose. By merging the immediacy of digital culture with the emotional spirit of sport, the concept turns something ordinary into something meaningful. It frames Mastercard as the brand that transforms a technical phrase into a human promise: Jump into a World Where Everyone Belongs. At the same time, it positions Planica not just as a breathtaking competition, but as a modern sporting event where energy is shared and all fans feel valued — no matter who they are, where they come from, or what their abilities might be. Because in this world, being accepted is priceless.

Agency: Agencija 101, Ljubljana
Authors: Vito Sedej, Tit Jaklič