FKN priceless

Creative idea

We visit sporting events not just for the fun of it, but for the feeling, the vibes and the excitement that it makes us feel. We want to root for our own people, see the moments when records are born, to celebrate it all together. Later looking back at these moments we understand how incredible these were. In our creative idea, we focus on the feeling that everybody there has in one or another way. Before record-breaking moments we hold our breath in excitement, hoping that this will be it, that we will experience once in a life time moment. You never know when that may happen. But still you cheer on hoping that it will happen. Nonchalant fistbump, a humble way to really cheer and celebrate moments which came to be a symbol itself. No words needed. It is an universal expression and carries inspiration, respect, support. FKN Priceless combines MasterCards long-going slogan with the intensity of ski jumping and competitiveness. Our communication goal is to portray Mastercard as the brand that empowers the next generation to lead with purpose. The fistbump symbolises the special bond between the sportsmen and everyone else who are there to see history being made, which makes every person there be a part of it. It’s also a way of recalling your youth, years later thinking “fuck yeah, that was awesome.” A visit to Planica should be an invitation for everybody to live unforgettable moments and sharing them with everyone else. To spark inspiration, to go for it when in doubt. Planica is the place to escape, to experience freedom and adrenaline without limits.

Agency: Taifuun, Freelancer
Authors: Martin Kipper, Adelia Tamkõrv