In Jump, We Are One

Creative idea

Based on the client’s brief, we set out to translate Mastercard’s key values – inclusivity, sustainability, and accessibility – into a visual that feels clean, modern, and heroic. The goal was not only to create another campaign image, but to craft communication that reflects the spirit of the brand and resonates on an emotional and visual level. We chose the metaphor of ski jumping, a sport that embodies courage, precision, and the moment when one leaves the ground and takes flight toward a shared goal. Beyond technique, it symbolizes bravery, aspiration, and the beauty of defying gravity. By focusing on the instant when the jumper is airborne, suspended between earth and sky, we capture pure determination and possibility. To highlight diversity, we expanded the metaphor beyond the professional athlete. The campaign shows not only trained ski jumpers, but also ordinary people and fans in the same iconic pose. They too become participants in the leap, equal in passion, energy, and belonging. This transformation of a heroic sporting gesture into a shared human experience is the essence of the idea. This creates a visual where athletic heroism blends with humanity and inclusivity. Each individual – regardless of age, gender, or background – becomes part of the flight. Warm golden light makes the scene both dreamy and optimistic, striking a balance between extraordinary and achievable. The symbolism of flight becomes a metaphor for unity: in the air, everyone is equal – connected by the same experience and direction. Mastercard is positioned not simply as a sponsor of sport, but as the enabler of shared human moments and underlines our idea: In Jump, We Are One. The result is a clean, powerful, and iconic visual that communicates Mastercard’s values in a way that is emotional, inclusive, and memorable. It shows that Mastercard does more than enable transactions – it enables belonging, togetherness, and progress.

Agency: LEO PRG in Prague
Authors: Kryštof Volf & Marek Klimeš