Infinite Angles

Creative idea

Our creative idea, “One jump. Many views. Same cheer”, captures the essence of inclusion and shared energy at Planica. A ski jumper’s flight is witnessed from multiple perspectives, through the lenses of diverse individuals, each holding up their phone to capture the moment. The hands reveal their uniqueness: representing different communities and identities such as LGBTQ+, people of color, elderly fans, and individuals with visible differences. Just as every angle of the jump shows a new dimension, our different life perspectives make us unique and authentic. Yet despite these differences, we are united by the same passion and shared cheer. The poster brings Mastercard’s values to life: inclusion by showing that every perspective matters, accessibility through technology that connects fans beyond borders, sustainability by extending the event digitally without waste, and shared energycaptured in the idea of many views, one cheer. The headline was carefully chosen to translate the spirit of the event into words. “One jump” reflects the singular, iconic moment of ski flying, a symbol of courage and collective focus. “Many views” points to diversity: different perspectives, different backgrounds, and the way technology allows everyone to capture and share the experience in their own way. “Same cheer” emphasizes unity: regardless of who we are or where we come from, the emotional energy is shared. Together, these three elements form a rhythm that is simple, bold, and easy to remember, perfectly echoing Mastercard’s Priceless philosophy: many unique lives, one shared moment. The idea delivers the brief’s challenge most clearly: it makes Mastercard not just a sponsor, but a symbol of belonging. It shows Planica as a modern, inclusive celebration, where technology and diversity amplify the excitement. Simple, striking, and human, our execution ensures that “Jump into a World Where Everyone Belongs” is not just a tagline, but a lived experience.

Agency: McCann Worldgroup Romania, Bucharest
Authors: Stanciu Maria-Carmela & Duțu Avi-Michael-Așer