Jump into it

Creative idea

Concept Overview: “Jump into it” is a poster series inviting everyone to the Planica 2026 Ski Jumping World Cup, embodying Mastercard’s values of inclusion and shared experience. Through bold ski-jumping imagery, it visualizes a world of belonging that Mastercard helps create. Poster 1: This design features the silhouette of Planica’s iconic ski jump hill. It bears the line “Creating a World Where Everybody Belongs” alongside the Mastercard emblem, positioning Mastercard as the enabler of inclusivity at Planica. It teases that this event, long a pinnacle of winter sport, is now an inclusive gathering where everyone is welcome. Poster 2: A ski jumper soaring through the air is composed of countless individual silhouettes that symbolize people coming together. The jumper leaps toward the Mastercard logo, representing an inclusive world that welcomes all. The headline reads “A World Where Everybody Belongs? Priceless.” tying into Mastercard’s Priceless campaign and emphasizing that this experience is priceless. With the line “Jump into it” we invite everyone to jump into this inclusive world, a world where everybody belongs. Poster 3: The final poster shows the Ski Jumping World Cup trophy held high. Paired with the slogan “When Everyone’s In, We All Win,” it reinforces that true victory is collective. When everyone is included, everyone wins. It also bears “Creating a World Where Everybody Belongs” with the Mastercard logo, underscoring the brand’s commitment to inclusion, and “Jump into it” again invites all to join the celebration. Overall Message: Together, the posters deliver Mastercard’s message: Planica 2026 is more than a sports event, it is a community where everyone belongs. By inviting people to jump into this inclusive world, the campaign captures the Priceless value of belonging and shows that when everyone is in, we all win.

Agency: IR IMAGE d. o. o., Kamnik
Authors: Urša Jeglič, Urška Bernot