Jump into priceless moments

Creative idea

Story behind the creative idea: We wanted to create posters that capture emotion. Emotions of love, passion, and belonging. What does it feel like in that moment when a ski jumper is just about to take off, and the crowd collectively holds its breath in anticipation? What does a surprise proposal feel like? How does a child feel when they see their idol jumping and want to learn the same skill? There are three different posters, each showing a unique but universal experience. One captures a surprise proposal that happened at Planica. Second poster shows children dreaming of flying one day just like their idols. The third features a group of adult friends enjoying their time together, united by sport and joy. In each of them, ski jumping is present not just as a sport, but as a connector between people. The scrapbook style of the posters reflects the idea that someone who has visited Planica is later gathering memories from their trip. Scrapbooking appeals to young people and is currently on-trend. The method of creating new compositions from old materials and elements is environmentally friendly, but also a creative way to give “waste” a new, beautiful life filled with memories. A single page can hold dozens of stories. Mastercard’s “Priceless” philosophy is included in every detail and moment. Ski jumping plays a central role in every poster, always tied to the shared joy in Planica. The place offers breathtaking experiences for everyone, and all are welcome in that world. A shared experience in a communal environment is meaningful to everyone. Sport, after all, brings people together.

Agency: students (Haaga-Helia university of applied sciences), Helsinki
Authors: Rea Haapala, Saara Pennanen