Jumps We'll All Feel

Creative idea

While ski jumps at the championship will be performed only by top athletes, there are also jumps that every single visitor will feel in their own body at the same time — the jumps of the heart rate rising upwards. After all, throughout the competition there will be no shortage of thrilling, breathtaking moments. These heart rate jumps are visualized through a visitor’s smartwatch, a modern accessory that has become an everyday part of life for millions of people. By showing a sharp increase in heart rate on the display, typical of extraordinarily exciting sports moments, the visual captures something universal that everyone can relate to. It is not only a creative metaphor for adrenaline and emotion but also a natural reflection of Mastercard’s close connection to modern technologies. Excitement and joy are, after all, the emotions that sport brings to people everywhere and that have the power to unite us all. In an original and engaging way, the poster invites fans to come and experience these emotions in person at the FIS Ski Jumping World Championship in Planica in March 2026. The design itself combines creativity with technology: the visual was developed using artificial intelligence in combination with Adobe Photoshop. This approach allows for a fresh and contemporary look, while still keeping the design fully consistent with Mastercard’s brand identity. The poster format is practical A3, making it easily adaptable for various promotional purposes. In the bottom right corner, the partnership between Mastercard and the Planica FIS Ski Flying World Championship is clearly conveyed by placing both logos side by side, ensuring a balanced composition and a professional, cohesive look.

Agency: Kreatívna Dvojica, Bratislava, Slovakia
Authors: Dávid Sontág