Together We Fly

Creative idea

Our campaign “Together We Fly” invites audiences to experience the 2026 FIS Ski Jumping World Cup Finals in Planica as more than just a sporting event – but as a celebration of belonging. With the headline “Jump into a World Where Everyone Belongs”, adapted brand line “Belonging is priceless”, and through bold, minimalist visuals, we capture the essence of the event’s unforgettable energy while making the concept of belonging immediately clear and emotionally engaging. Across a series of three minimalist posters, we disrupt the classic imagery of ski jumping, where athletes traditionally fly alone, by showing multiple ski jumpers flying together hand in hand – we transform the thrilling moment of flight into a symbol of belonging and a strong visual metaphor for Mastercard’s values – inclusion, accessibility, sustainability, and shared experience: two male jumpers holding hands mid-air to celebrate LGBTQ+ inclusion; a pair of jumpers, one with a prosthetic leg, embodying accessibility; and a group of four athletes of different ethnicities wearing rainbow-colored suits, symbolizing unity, pride, cultural diversity, and shared experience. By shifting the perspective from competition to connection, the campaign welcomes audiences of all backgrounds and abilities to 2026 FIS Ski Jumping World Cup Finals in Planica – not only to witness world-class athletic performances, but to be part of an extraordinary atmosphere where energy is shared, the planet matters, and everyone is welcome.

Agency: Zaraguza, Prague
Authors: Jana Brišová, Filip Morys