The heart of the jump

Creative idea

The Heart of the Jump Zion Davidson Design Bridge and Partners, London My idea titled “The heart of the jump” merges the exhilarating flight of a ski jumper with Mastercard's iconic logo, forming a universal symbol of love and belonging: a heart. This isn't just a jump; it's a leap of connection, where the shared passion of sport and the embrace of community beat as one. Mastercard invites everyone to 'Jump into a world where everyone belongs’. A world held together by the very heart of inclusion. This simple execution/idea doesn't need much explanation so to reach the required character count I will be repeating the above creative idea explanation. My idea titled “The heart of the jump” merges the exhilarating flight of a ski jumper with Mastercard's iconic logo, forming a universal symbol of love and belonging: a heart. This isn't just a jump; it's a leap of connection, where the shared passion of sport and the embrace of community beat as one. Mastercard invites everyone to 'Jump into a world where everyone belongs’. A world held together by the very heart of inclusion. My idea titled “The heart of the jump” merges the exhilarating flight of a ski jumper with Mastercard's iconic logo, forming a universal symbol of love and belonging: a heart. This isn't just a jump; it's a leap of connection, where the shared passion of sport and the embrace of community beat as one. Mastercard invites everyone to 'Jump into a world where everyone belongs’. A world held together by the very heart of inclusion.

Agency: Design Bridge and Partners, London
Authors: Zion Davidson