Fanpower: How Fandoms Became the Most Valuable Media Channel

From sold-out stadiums to TikToks with millions of views, fandoms aren’t just along for the ride, they're home to creators, curators, and kingmakers. And they’re reshaping everything from how content gets made, how influence travels, and how brands stay relevant (or don’t).

In this high energy session, Calvin Innes, GM and Executive Creative Director at JvM NERD, and leading authority on Fandom & Pop Culture, dives into the rise of fandoms as cultural powerhouses. From K-pop stans and anime obsessives to sneakerheads, gamers, and sports ultras, these communities are building worlds, driving trends, shaping pop-culture and creating real economic impact.

Discover what brands can learn from these communities, how to authentically engage with them, and why fandoms might just be the most powerful media channels you're not fully tapping into… yet.