Confessions: @janet87

Creative idea

After using celebrities in its advertising (Kathy Bates in '21 and Pedro Pascal in early '23) to portray the game's characters, Merge Mansion wanted to shift focus from its storyline to the actual game itself. Following the old advertising adage 'truth well told' we took a comment originally shared on Merge's social and turned it into a (slightly) dramatized testimonial film. Because the game's core target group is women 30 to 55 we decided to tap into something that all mothers know, but won't say aloud: sometimes you just need a little time off from your family.

Brand name: Merge Mansion
Advertiser / client: Metacore
Product / service: Merge Mansion
Campaign name: Merge Mansion – Confessions
Agency network: INDEPENDENT AGENCY
Agency: Reaktor, Helsinki
Additional company: Breakfast Helsinki
Creative director: Jan Sederlöf
Art director: Elisa Konttinen
Copywriter: Akseli Kouvo
Account director (agency): Roosa Ketola
Film production: Breakfast Helsinki
Director: Nalle Sjöblad
Director of photography: Max Smeds
Post production: Post Control
Additional company: Producer - Nita Rehtonen Production Manager - Milja Kipahti Edit - Aleksi Raij Colour grade - Sarrah Wilkman Sound design - Akseli Soini Production Service Company - B2Y