IT is Emotions
Creative idea
HappySignals dared to bring emotion into B2B IT marketing — and it worked. In a world of jargon, spinning wheels, and error messages, the campaign flipped frustration into empathy. A hero film used humor, storytelling, and honesty to show how everyday IT problems make people feel. By tapping into this universal truth, HappySignals didn’t just explain its people-first platform — it made IT emotional, memorable, and human.
Brand name: HappySignals
Advertiser / client: HappySignals
Product / service: B2B Technology / HappySignals IT Experience Management (ITXM) Platform
Campaign name: IT is Emotions
Agency network: INDEPENDENT AGENCY
Agency: Ivalo Creative Agency, Helsinki
Additional company: Ivalo Visions
Production company: Ivalo Creative
Web address: https://www.happysignals.com/leading-experience-management-platform-for-it-happysignals
Creative director: Jouni Seppänen
Art director: Jouni Seppänen
Copywriter: Matti Mattila
Account director (agency): Muusa Salminen
Managing director: Leena Komulainen
Film production: Ivalo Visions, Post Control Helsinki Oy
Director: Sami Joensuu
Director of photography: Daniel Lindholm
Music: Tuomas Soppela / Post Control
Agency producer: Noora Launo, Mirkku Tenhunen, Vilma Laitakari
Post production: Ivalo Visions, Post Control Helsinki
Post production producer: Toni Valla
Additional company: Ivalo Visions:
Editor Antony Bentley
Assistant Director Antti Lahtinen
Gaffer Henkka Wacklin
Set Designer Heini Erving
Stylist Ninni Lahtinen
MUAH Emma Bentley
Post Control Helsinki:
Colorist Sarrah Wilkman
VFX Artist Alexey Sickhar
Casting: Make Mama Proud
Locations: Helsinki Casting
