The Night is Young

Creative idea

2021 started with great news for social life, bars and clubs everywhere: a vaccine had been approved! This means the 2021 summer would be a banger, right? Wrong. While the most vulnerable were taking the first shots, a growing antivaxx community became louder and more aggressive in spreading misinformation and paranoia. By the time it was the young’s turn for the vaccine, 40% of gen z and millennials became undecided. They wanted to “wait and see”. Government pro-vax communication was bland and ineffective and global brands avoided as much as possible in taking a side. Not Heineken.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: The Night is Young
Agency network: PUBLICIS
Agency: Publicis Italy
Production company: Good People
Executive creative director: Milos Obradovic, Andrey Tyukavkin
Creative director: Eoin Sherry
Art director: Marie Poumeyrol, Alex Eftimie, Joao Araujo, Luca Villa
Copywriter: Ruxandra Drilea
Account director (agency): Ilaria Castiglioni, Marta Wereszczynska
Strategic planner / strategist: Daniel Vargas Gomez, James Moore
Film production: Good People
Director: Ali Ali
Music: Sizzer Amsterdam
Agency producer: Beatrice Pepe, Francesca Zazzera , Sarah Touma
Post production: Prodigious
Additional company: Global CCO Publicis WW: Bruno Bertelli Chief Creative Officer: Cristiana Boccassini, Mihnea Gheorghiu 
 General Manager: Eleni Charakleia Editor: Fabrizio Squeo, Claudio Roveda Music supervisor: Michael Bertoldini, Michiel Marsman