made with the fruits of diplomacy

Awards: Shortlist
Entry code: 0905003GD21
Agency: proof., sofia
Advertiser / client: kasaba
Group: C. ENGAGEMENT, Real-time engagement

Creative idea

In April 2020, during an ongoing COVID-19 crisis Bulgaria had a deal with UAE for the exchange of medical equipment. When the goods reached Sofia airport 13 out of the 15 tonnes announced turned out to be dates. As you might guess, dates came as no surprise to local citizens but just as the latest absurdity of local governance. Bivol, Bulgaria’s most respected investigative media broke the story. Battling Covid with dates from Abu Dhabi was news to become viral on social media.

Brand name: kasaba
Advertiser / client: kasaba
Product / service: rakia
Campaign name: made with the fruits of diplomacy
Agency: proof., sofia
Executive creative director: angel iskrev
Copywriter: matthew stoyanov


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