FONTRAISING

Creative idea

We created a special font made out of bee wax to rewrite the grim future that awaits the bees. First, we melted bee wax and molded it into characters. Then we used heat as a metaphor to climate change to melt the letters. We converted the unique characters into a full working digital font with famous slovak typograph. Along with the font, we launched fontraising - a unique fund to help the bees and create pesticide-free meadows.

Brand name: VÚB BANK
Advertiser / client: VÚB BANK
Product / service: Finance and Banking
Campaign name: FONTRAISING
Agency network: INDEPENDENT AGENCY
Agency: TRIAD SLOVAKIA
Executive creative director: Vlado Kurek, Martin Woska
Creative director: Adam Baška, Peter Baslík
Art director: Peter Baslík
Copywriter: Adam Baška, Peter Baslík
Designer: Adam Majko, Tomáš Pospíchal
Account director (agency): Zuzana Bosmanová, Matúš Bielik
Client account director: Martina Hrivnáková, Peter Stopiak, Lenka Leštachová, Eva Kolláriková
Strategic planner / strategist: Michaela Martonová
Agency producer: Oliver Turčan, Patrik Matejčík
Additional company: Social media brand manager: Daniela Malecová, Lenka Švančárková Developer: Roman Janajev Typograf: Ondrej Jób