PrivatBank against panic

Creative idea

Almost 37 million Ukrainians and 25 million clients of Ukraine's largest bank PrivatBank found themselves in a war. Because of the panic news about the economy, people thought the banking system would collapse. They rushed to withdraw money. The mass withdrawal became the main threat for PrivatBank. PrivatBank couldn't say: “There is no reason to panic. Don't take money from the bank.” This would cause even more panic. So we did the opposite. To behave like a stable bank we advertised the possibility of withdrawing. This act stopped panic, restored people's trust, and even helped to make an income.

Brand name: PRIVATBANK
Advertiser / client: PRIVATBANK
Product / service: BANKING
Campaign name: PrivatBank against panic
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Production company: 120 SECONDS
Creative director: ARTEM KARELIN
Art director: MAXIM BONDARENKO
Copywriter: IHOR TELESH
Designer: SERHIY DOBROREZ
Account director (agency): MAYNA KUNIETS ANASTASIYA POLIKARCHUK STEFANIA VERECZI
Client account director: VIKTORIYA GUBINA
Strategic planner / strategist: OLENA STARKO
Film production: 120 SECONDS
Post production: 120 SECONDS