Amodent Smile ID

Creative idea

Every toothpaste brand is offering a beautiful smile. But have any of them offered a discount for one yet? Amodent is the first to turn the ultimate toothpaste brand promise into an experience led sales promotion. We’ve created an in store digital display equipped with a smile sensor. Every customer could smile into the display’s camera and get a discount based on their smile. If someone was not smiling wide enough to get the maximal discount we have warned them to retry. After the successful smile a smile-coupon was printed which could be redeemed in the same store.

Brand name: Amodent
Advertiser / client: Unilever International
Product / service: Toothpaste
Campaign name: Amodent - Take life with a smile
Agency network: INDEPENDENT AGENCY
Agency: Bold Budapest
Agency chief executive officer: Tihamér Tóth
Creative director: Anabela Vasková
Art director: Péter Babucs
Account director (agency): Zsófia Wagner