Mustafa

Creative idea

The moment two fashion brands do a successful collab, they create long queues outside their stores. Because the longer the queues they have, the more people will want to queue. So if long queues mean successful collaborations, DIESEL just followed the longest queue to find the ultimate collaboration partner in Berlin. That’s how we found Mustafa, from Mustafa’s Gemuese Kebab, cult kebab shop in the heart of Berlin where people line up for hours at any time of the day, every day.

Brand name: Diesel
Advertiser / client: Diesel
Product / service: Diesel
Campaign name: Mustafa
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Production company: Courage Film Production
Creative director: Mihnea Gheorghiu, Thiago Cruz
Art director: Simone Di Laus, Giovanni Greco, Alex Eftimie
Copywriter: James Andrews, Enrico Pasquino
Account director (agency): Barbara Pusca, Eleni Charakleia, Giuseppe Esposito, Fabiola Miccone
Director of photography: Htat Htut
Music: Marco Ferrario
Agency producer: Matilde Bonanni, Maja Vukomanovic
Post production producer: Andrea Vavassori, Davide Lo Vetro
Additional company: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Head of Social - Stefano Perazzo Social Media Manager - Doina Tatu Editor - Samuele Schiavo Line Producer - Louisa Liebgott Production Manager - Bettina Beissmann