Entry code: F46005GD19Agency: Publicis Italy, MilanAdvertiser / client: Diesel
Group: F Design, F46 Business and promotional design

Creative idea

The moment two fashion brands do a successful collab, they create long queues outside their stores. Because the longer the queues they have, the more people will want to queue. So if long queues mean successful collaborations, DIESEL just followed the longest queue to find the ultimate collaboration partner in Berlin. That’s how we found Mustafa, from Mustafa’s Gemuese Kebab, cult kebab shop in the heart of Berlin where people line up for hours at any time of the day, every day.

  • Brand name: Diesel
  • Advertiser / client: Diesel
  • Product / service: Diesel
  • Campaign name: Mustafa
  • Agency network: PUBLICIS
  • Agency: Publicis Italy, Milan
  • Production company: Courage Film Production
  • Creative director: Mihnea Gheorghiu, Thiago Cruz
  • Art director: Simone Di Laus, Giovanni Greco, Alex Eftimie
  • Copywriter: James Andrews, Enrico Pasquino
  • Account director (agency): Barbara Pusca, Eleni Charakleia, Giuseppe Esposito, Fabiola Miccone
  • Director of photography: Htat Htut
  • Music: Marco Ferrario
  • Agency producer: Matilde Bonanni, Maja Vukomanovic
  • Post production producer: Andrea Vavassori, Davide Lo Vetro
  • Additional company: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Head of Social - Stefano Perazzo Social Media Manager - Doina Tatu Editor - Samuele Schiavo Line Producer - Louisa Liebgott Production Manager - Bettina Beissmann