Entry code: Z14020GD19Agency: DDB PragueAdvertiser / client: Muži proti rakovině
Group: Z Social Good, Z14 Non-profit social good

Campaign idea

Could pornstars save lives? We believe they could. In a campaign highligting the risks of prostate cancer for which men in their forties are most at risk, we enlisted the help of famous pornstars from the 90s. If they are familiar to you, you may be within the target age for prostate cancer.

  • Brand name: Muži proti rakovině
  • Advertiser / client: Muži proti rakovině
  • Product / service: Muži proti rakovině
  • Campaign name: Familiar
  • Agency network: DDB WORLDWIDE
  • Agency: DDB Prague
  • Production company: Creative Ambassy
  • Web address: https://www.familiar.cz/
  • Creative director: Radouane Hadj Moussa
  • Art director: Radouane Hadj Moussa, Ondřej Wünsch
  • Copywriter: Štěpán Kouba
  • Account director (agency): Nina Stejskalová
  • Client account director: Jirka Hofreitr
  • Photographer: Pavel Hejný
  • Agency producer: Ondřej Martinec
  • Additional company: UX Designer: Odair Faleco Media agency: Attention!Media s.r.o.