Familiar

Campaign idea

Could pornstars save lives? We believe they could. In a campaign highligting the risks of prostate cancer for which men in their forties are most at risk, we enlisted the help of famous pornstars from the 90s. If they are familiar to you, you may be within the target age for prostate cancer.

Brand name: Muži proti rakovině
Advertiser / client: Muži proti rakovině
Product / service: Muži proti rakovině
Campaign name: Familiar
Agency network: DDB WORLDWIDE
Agency: DDB Prague
Production company: Creative Ambassy
Web address: https://www.familiar.cz/
Creative director: Radouane Hadj Moussa
Art director: Radouane Hadj Moussa, Ondřej Wünsch
Copywriter: Štěpán Kouba
Account director (agency): Nina Stejskalová
Client account director: Jirka Hofreitr
Photographer: Pavel Hejný
Agency producer: Ondřej Martinec
Additional company: UX Designer: Odair Faleco Media agency: Attention!Media s.r.o.