Born in Vienna, Rita-Maria started her career as a copywriter at Palla, Koblinger & Partner in 1999. While running her studies of communications and politics, she switched to fcbi and later to DRAFTFCB, where she chartered as Group Head.
After completing her university degrees, Rita joined Wunderman Frankfurt for four years as Creative Supervisor. From 2015 till 2017 she took up the baton of the Executive Creative Management for defacto BE/ONE at Munich and Erlangen. In April 2017 Rita returned to her first advertising agency, now called PKP BBDO. There she is responsible for the creative and development as Creative Director & Member of the Board.
Broadly experienced and active member of the Creative Club Austria, Rita has developed classic campaigns for tv-, print-, out-of-home and radio as well as fully integrated campaigns; single direct mailings as well as whole loyalty-programs. The variety of industries she has been working for
covers big international brands, local heroes and start-ups. The categories span from banks & insurances, beauty & care, travel & automotive, energy & mobile communications, commerce & NGS, etc.
Rita’s work has been honoured by major award shows like Cannes Lions, New York Festival, Cresta Award, John Caples Award, Golden Drum, ADC Europe and CCA.