Create a short video or a series of short videos (max. 3) for the SLOVENIAN TOURISM BOARD on the topic:
“SLOVENIA, THE LAND OF ACTIVE HOLIDAYS”.
The competition on active outdoor experiences in Slovenia is based on the sustainable commitment of Slovenia to the environment. The short video or the series of short videos should present Slovenia as a land of active outdoor experiences and may emphasise its natural beauties.
The video should be designed by having in mind that it will be primarily used on the Feel Slovenia social media channels:
“Active” guests who spend their holidays in touch with nature. Couples, individuals, families seeking exceptional nature, an escape from the everyday life and a relaxation in nature – the so-called modern luxury. Slovenia is great for such guests; it is almost unique in terms of natural beauties. We are aiming for guests seeking unique experiences that are different from mass tourism. They are interested in additional services (where the guests are not left to themselves) in the form of products with an added (and higher) value, glamping accommodations (not necessarily for the entire duration of stay), and an original adventure experience (easy and hard sporting activities, e.g. hiking, cycling, water sports, skiing). Families with children seek experiences for families; they spend their breaks in the mountains, at lakes or at sea, they are interested in natural attractions, sporting activities for the whole family and entertainment for children.
To present Slovenia as a sustainable destination for spending active holidays outdoors (hiking, cycling, water activities, adrenaline sports, horse riding, golf, winter sports, etc.).
Communication activities will be carried out at target markets of the Slovenian Tourist Board (mainly European countries and the USA, Canada, Asia, the Middle East).
You can use the video materials available in the Media Library on the website of the Slovenian Tourist Board, your own video footage, photographs, and animations. The Media Library contains video materials that are available free of charge for the competition. A login is required to use the Media Library.
Should you use the video materials from the Media Library, you must respect the video’s copyrights and also list the author’s name in a special field in the Golden Drum’s entry system.
Using the logo of the advertiser (I feel Slovenia) in line with the manual on using Slovenia’s brand name is mandatory!
Familiarise yourselves with all of the rules and legal terms and conditions which apply to this competition.
Young Drummers Competition opening: 20 May 2021
Deadline for submissions:
1 September 2021 10 September 2021