Young Drummers Competition 2022


Slovenian Tourist Board and Golden Drum invite you to participate in the Young Drummers Competition for the best and most creative poster or video, this year on the topic of:

Hey you, become the future of tourism! 

Competition opening: 22 March 2022
Deadline for submissions: 5 August 2022  22 August 2022  28 August 2022

Entry format: poster or video

Entry fee: EUR 25 (VAT not included)

We all love to travel, right? To the most secluded parts of the world, all with the aim of experiencing unforgettable adventures, sleeping in unique accommodations, discovering stunning nature and lively places, exploring traditional tastes ... when traveling, we rely on the hospitality, dedication and professionalism of tourism workers, who are involved in creating unforgettable experiences and lifelong memories. From tour operators, whose advice always comes in handy, ever-smiling hotel receptionists, tour guides who reveal the secrets of destinations, wellness experts, hotel housekeepers, who take care of our well-being and comfort, chefs and servers who create tasty gastronomic experiences. Each of them contributes to your exceptional experience of the destination. The so-called 5* experience.

However, the interest in these professions has been in decline in recent years – not only in Slovenia, but also on a global scale. Which is why the aim of this year's creative competition is to raise awareness about the importance and added value of professions in tourism, the choice for active participation and career development in tourism by sharing the stories of individuals.

A Slovenian saying goes that "tourism are people". Employees in Slovenian tourism work heartily and proudly and are aware that they are the best ambassadors of the country in the eyes of travelers. They help co-create the story of sustainable tourism that is friendly to the local environment and nature. However, in tourism, as in other industries, we are facing a shortage of staff. The shortage is already evident in the small enrollment in specialized secondary schools and then in university programs. Therefore, the aim of this year's competition is to encourage young creatives to provide creative solutions that would encourage young people for a career in tourism. The aim is to find creative solutions that would show that working in tourism is interesting and offers countless opportunities for growth, international exchanges and life experiences. We also want to highlight that a career in tourism offers you an opportunity to help co-create the future of tourism.


Create a poster/poster series or a short video/video series for the SLOVENIAN TOURISM BOARD on the topic:


The creative solution should increase the visibility of professions in tourism and encourage young population to choose a career in tourism. Poster/poster series or short video/ video series should inspire and motivate the user.
Creative solutions should be suitable for social media channels used by the target group, as well as for traditional forms of communication.
Creative solutions address young people who are in the process of deciding on their future education (primary and secondary school students). The aim is to persuade them to enroll in a high school or higher education program that educates for and promotes professions in tourism, be it in the catering industry, the hospitality industry or tourism more broadly.
To present professions in tourism (catering and / or hotel industry) in an interesting, original and above all creative way, and to convince for enrollment in high schools or university programs that educate for work in tourism.
Communication activities will be carried out on the domestic, Slovenian market. They will also be shown globally as an example of good practice.
You can use the video materials available in the Media Library on the website of the Slovenian Tourist Board, your own video footage, photographs, and animations. The Media Library contains video materials that are available free of charge for the competition. A login is required to use the Media Library.
Should you use the video materials from the Media Library, you must respect the video’s copyrights and also list the author’s name in a special field in the Golden Drum’s entry system.

Using the logo of the advertiser (I feel Slovenia) in line with the manual on using Slovenia’s brand name is mandatory! 

Familiarise yourselves with all of the rules and legal terms and conditions which apply to this competition.
Young Drummers Competition opening: 22 March 2022
Deadline for submissions: 5 August 2022 22 August 2022 28 August 2022


The author of the best poster or poster series/video or video series will be awarded 1,000 EUR* prize by the Slovenian Tourist Board and Golden Drum Festival. The Golden Drum Festival will grant the winner a free pass to attend the Golden Drum Day and Golden Drum Awards Show on 23 September 2022. The winner and its work will also be highlighted at the Golden Drum Festival 2022.
The prize will be awarded live at the Golden Drum Awards Show on 23 September 2022.
Shortlisted posters/videos will be presented on the website


Young Drummers Competition Jury

  • Ghada Wali, Founder and Creative Director, Wali's Studio, Egypt – Jury President
  • Hande Arslan, Founder and Executive Creative Director, Uber, Turkey
  • Florian Knogler, Owner and Creative Director, Zunder, Austria
  • Katja Nared, Content Marketing Project Manager, Slovenian Tourist Board, Slovenia
  • Tina Sračnjek, Project Manager, Digital Content Marketing, Slovenian Tourist Board, Slovenia

How to apply & Technical requirements

The competition is open worldwide!*
*Golden Drum, international festival of creativity, has suspended Russia and Belarus from submitting entries into this year’s competition and from having representatives in the juries, with immediate effect.
Although we are a politically neutral body promoting the interests of the advertising and communication industry, we feel a firm stance is essential in these extraordinary circumstances. The decision, taken by the Board of the Slovenian Advertising Chamber and Golden Drum leadership, was based on Russia's unjustifiable and illegal invasion of Ukraine, grave violation of international law, and the support of Belarus in those acts.

  1. Registration and the submission of works: All works must be registered via the online registration system at the website 
  2. Registration fee: the registration fee is EUR 25 (VAT not included). 
  3. Where and how to submit works: your work must be uploaded to the online registration system. Please observe the technical instructions for the submission of works carefully.
  4. Creative concept: one creative concept may include a series of posters/videos (max. 3) with the same concept/idea (all parts/materials of the series must be included in one registration form). Each new creative concept must be registered and paid as a new entry.

Technical requirements


The candidate can enter 1 poster or a series of max 3 posters.


All poster entry materials have to be in English.


Poster materials must be submitted as JPEG files only. One picture file is mandatory. The name of the file must be identical to the name of the work. 
Colour spaceRGB
DPI300 dpi
SizeThe longest side must be at least 420 mm.
File sizeup to 6 MB

If the candidate decides to enter a series of poster (max 3), this should be specified in the creative idea that is submitted in the online entry system. 


The candidate can enter 1 video or a series of max 3 videos.
Technical instructions for submitting entries are regularly revised and amended. All specifications regarding entries submitted in the form of video data are set to Full HD quality with aspect ratio of 16:9. If HD quality is not available for submitting, PAL quality will be accepted. 
If your video is selected as the winning video, you will also need to submit the vertical cut-out of the video. 
The length of video entries must be in the timeframe from 15 seconds to 1 minute (60 seconds).  
All video entry materials have to be dubbed or subtitled in English. 
Video materials must be uploaded as MP4 files only and within a length defined for a particular group.
ResolutionFull HD (1920x1080 px), 16:9 Widescreen (preferable)
Frame rate25fps
Scan typeProgressive
Video codech.264 (min 15 – max 40 mbps)
Audio codecAAC (min 160 kbps), 44KHz
File size(*)up to 360 MB
(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us.  
SCREENSHOT (of the video)

Screenshot is a required material for entries that have video materials.
They will be screened at the award ceremony, should the entry be awarded.
Please submit screenshot that have as little as possible written on it, since credits for this entry will be written over it.
Screenshot must be uploaded as JPEG files only and in the following format:
Colour spaceRGB
DPI72 dpi
Size1920x1080 px
File sizeup to 4 MB


All works submitted in the framework of the Young Drummers competition will be open for votes and published in the catalogue of works at
The rewarded work or series will be shown at the Golden Drum Awards Show on 23 September 2022. 
For more information, please write us at: [email protected].

Entry Fee Young Drummers

Entry FeeNET Price
Young Drummers Competition Entry25,00 €

* PRICE of the entry does not include 22% VAT.

VAT rules

In accordance with the Slovenian / EU rules and regulations on VAT, there are specific rules that we, as the organizer, need to apply:

  • VAT to be charged to all Slovenian legal persons and individuals.
  • VAT reverse charge procedure under Article 44 of VAT Directive for taxable person from EU having VAT identification number or taxable person from a third country possessing confirmation of being an economic operator.
  • VAT charged under Article 45 of VAT Directive for non-taxable person from EU or a third country.  
VAT number – a VAT rate of 22% applies in Slovenia. In order to correctly apply VAT on an invoice, we need your VAT number as well as your status of taxable or non-taxable person. Especially, this applies to the EU countries in relation to VAT reverse charge rule.
Please, do not enter any characters, other than numbers and letters. In case of wrong VAT number, the invoice will have to be cancelled and new one generated.

Competition rules

  • Only Young Drummers that are younger than 30 years (born after 23 September 1992) may take part, from all parts of the world.
  • One creative concept may include a series of posters/videos (max. 3) with the same concept/idea (all parts/materials of the series must be included in one registration form). Each new creative concept must be registered and paid as a new entry.
  • No legal proceedings may be initiated against the jury.
  • The author declares that their work has never been published and that they are the owner of the copyrights thereof. It is the sole responsibility of the participants for the quality and ownership of copyrights for the submitted works. The participants shall hold the festival’s organiser harmless of any and all liabilities against any third parties.
  • The Slovenian Tourist Board shall receive a non-exclusive copyright to use the winning poster or posters/video or video series created for the competition Hey you, become the future of tourism! – Young Drummers Competition. The videos will be used exclusively for the purposes of promoting increase the visibility of professions in tourism and encourage young population to choose a career in tourism. Copyrights shall be valid without geographical constraints for the duration of the copyrights and shall include the right to adaptation.
  • The author agrees to have the submitted works published on, used in press releases and, providing the works are shortlisted, to have them presented during the festival.
  • The participant authorises the festival’s organiser to show or publish their poster/video solutions for the purposes of promoting the festival free of charge. The above authorisation shall be valid from 23 September 2022 to 23 September 2032 and may be used all over the world exclusively for the purposes of presenting the Golden Drum festival.
  • The participants must strictly comply with the registration rules. By completing and submitting the registration form, it is assumed that the participant fully accepts the terms and conditions of the competition. A breach of any of the registration rules shall lead to an automatic disqualification of the registered work. 
* The prize amount (EUR 1,000) is the gross value. The prize is taxed in line with Slovenian legislation, thus the appropriate amount for the advance tax payment shall be deducted.
Also see Judging rules & regulations.
For more information, please get in touch at: [email protected].

Judging rules and regulations

Judging Rules and Regulations for Young Drummers Competition

  1. Award-winning entry/ies will be selected by an international Jury.
  2. Members of the Jury and Secretary to the Jury are appointed by the Organizer.
  3. Each juror shall form his or her own opinion about the creativity and quality of entries independently, on the basis of his or her expertise, and shall award marks accordingly.
  4. The president of the Jury is responsible for the fairness of the judging and is appointed by the Organizer.
  5. All jury activities related to the judging of the Festival are coordinated by the Secretary to the Jury and supported by the necessary computer software and other technical equipment.
  6. All communication among the jurors and the Secretary shall be in English.
  7. The president of the Jury shall propose the judging and awarding criteria to the Jury before the judging process begins.
  8. All members and the president of the jury shall have equal voting rights, and participate in the judging of registered entries. Each jury member shall make decisions independently and autonomously on the basis of his or her expertise, reputation and authority. 
  9. The judging of entries in Young Drummers Competition shall be done on the basis of the entry presentations available to each jury member with the aid of online judging system. The first round of judging shall be done remotely online prior to the start of the Festival. Each jury member shall receive a list of entries and precise instructions prior to judging. Jury members shall examine all registered entries, mark each with a vote of YES or NO for inclusion on the shortlist. The shortlist shall tentatively include up to 20 % of top-ranked entries from which the winner will be selected in the second round of judging. The second round of judging shall be done online. Each jury will be brought together to judge the entries via online / video conference system at the same time to ensure a live debate and a fair evaluation of the work. Jury members shall discuss and present the winner on the basis of the consensus between jury members.
  10. Any juror who is in any way associated with the creation of an entry or its agency shall not judge that entry.
  11. Each juror may make objections and raise questions during the selection of the winner. At the request of the Jury president, he/she must provide reasons for his or her opinion.
  12. The decision of the Jury in all matters related to the awards is final and biding.
  13. Members of the jury are sworn to silence about their work as a juror and are prohibited from discussing the results with anyone prior to the official announcement in the festival’s program and at the award ceremony.
  14. Members of the Jury should take part in the presentation of shortlisted and awarded entries, organized in a form of public debate – if so proposed by the Organizer.
  15. President of the Jury should take part also in the closing award-giving ceremony of the Festival where Young Drummer prize will be given.
  16. Upon accepting membership on the Jury, each juror agrees to abide by the above rules.

For more information, please write us at: [email protected].



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