Air Wick - Betta Fish

Creative idea

Air Wick aerosol changes the air in the home by turning bad odors into good smells. We convey the message that Air Wick makes them beautify by trapping bad odors through the smell of fish, which is one of the most popular bad odors. We used the flower-like “Beta fish” for our print ad. We show how the bad fish smell transforms into a good smell with the flowery appearance of Betta Fish.

Brand name: AIR WICK
Advertiser / client: Reckitt Turkey
Product / service: Air Wick Aerosol
Campaign name: Air Wick - Betta Fish
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project İstanbul
Executive creative director: Yaşar Akbaş
Creative director: Eser Yazıcı
Art director: Melih Oğuz
Copywriter: Mesut Yüksel
Account director (agency): Kerem Yalçın
Client account director: Harun Çeliksoy
Media director: Açelya Çetintaş
Strategic planner / strategist: Özgün Özkalay
Senior planner: Özlem Akbaş
Additional company: Emre Ergül - Copy Writer, Cansu Bayrambey - Art Director, Ceyda Akalın Öztürk - Account Supervisor, Zeynep Çavuşoğlu - Jr Account Executive, Aykut Kale - Brand Manager (client)