VOCO

Creative idea

Dissatisfied with the reputation that skilled labour currently has, VOCO, as the leading provider of professional education in the country, decided to set about changing it. New name and brave visual representation with an edgy tone of voice creates this exact kind of flagship that Estonia needs to bring forth a change that would reshape vocational education as we know it.

Brand name: VOCO
Advertiser / client: Tartu Vocational College
Product / service: Vocational educational organisational
Campaign name: VOCO
Agency network: INDEPENDENT AGENCY
Agency: Velvet, Tallinn
Web address: https://www.voco.ee
Creative director: Andrus Lember
Copywriter: Gunnar Hunt
Designer: Magnus Haravee
Account director (agency): Kadri Ann Mikiver
Client account director: Riinu Räim
Strategic planner / strategist: Joel Kotsjuba