HUNGER STRIKE_GilbertStuart_Cream

Creative idea

You'll never know when hunger will strike, sometimes in the middle of an important meeting or while painting a work of art, causing you to leave everything unfinished. We used real works of art in our print ads for Knorr quick pasta, all of which featured one thing in common none of them had been finished. Ending with a note that no art would be interrupted by hunger again.

Brand name: KNORR
Advertiser / client: UNILEVER KNORR
Product / service: FOOD
Campaign name: KNORR HUNGER STRIKE
Agency network: MULLENLOWE
Agency: MullenLowe Istanbul
Executive creative director: BERKAY ÖZAY
Art director: EMRAH GÜZEL
Copywriter: MUSTAFA CAN DEMİR
Account director (agency): CEYDA COŞKUN
Client account director: ASLI ERDOĞAN
Media director: MINDSHARE
Strategic planner / strategist: YUSUF MUSLUBAŞ
Senior planner: ALPER ÇETİK
Additional company: Account team: Merve Günay, Tais Berberyan Client team: Kerem Dıramca, Ilım Özgüle Media team: Tuğçe İyisan, Alkım Aktaş, Nevzat Kamışlı