HUNGER STRIKE_GilbertStuart_Cream

Entry code: C19001GD19Agency: MullenLowe IstanbulAdvertiser / client: UNILEVER KNORR
Group: C OOH (Out of home), C19 Food & Drinks

Creative idea

You'll never know when hunger will strike, sometimes in the middle of an important meeting or while painting a work of art, causing you to leave everything unfinished. We used real works of art in our print ads for Knorr quick pasta, all of which featured one thing in common none of them had been finished. Ending with a note that no art would be interrupted by hunger again.

  • Brand name: KNORR
  • Advertiser / client: UNILEVER KNORR
  • Product / service: FOOD
  • Campaign name: KNORR HUNGER STRIKE
  • Agency network: MULLENLOWE
  • Agency: MullenLowe Istanbul
  • Executive creative director: BERKAY ÖZAY
  • Art director: EMRAH GÜZEL
  • Copywriter: MUSTAFA CAN DEMİR
  • Account director (agency): CEYDA COŞKUN
  • Client account director: ASLI ERDOĞAN
  • Media director: MINDSHARE
  • Strategic planner / strategist: YUSUF MUSLUBAŞ
  • Senior planner: ALPER ÇETİK
  • Additional company: Account team: Merve Günay, Tais Berberyan Client team: Kerem Dıramca, Ilım Özgüle Media team: Tuğçe İyisan, Alkım Aktaş, Nevzat Kamışlı